W Muscat opens tomorrow

The 279-area W Muscat in Shatti al Qurum will open from April 10, and has began taking bookings from the identical date. The 304-area JW Marriott at Madinat al Irfan, is anticipated for a soft opening in Q3 this year.

Underpinning a robust demand for its diverse brands, the new additions are in line with the company’s expansion plans to add much more than 100 new properties and almost 26,000 rooms across the area by the finish of 2023. Marriott estimates its improvement pipeline via 2023 represents up to US$8bn of investment from home owners and is anticipated to produce more than 20,000 new jobs across the area.

“Our growth across the Middle East and Africa is fuelled by a strong demand for our diverse range of well-established brands, each offering different attributes that cater to this region’s ever changing and evolving marketplace,” mentioned Jerome Briet, chief improvement officer, Middle East &amp Africa, Marriott International.

“This region continues to present us with opportunities to further grow and enhance our portfolio across new and established markets. While the majority of our growth will be through new-builds, we are seeing an increasing number of conversion opportunities, especially in the luxury space.”

The business year-to-date has opened 5 new properties in the area and is anticipated to add 14 much more – bringing its portfolio across the Middle East and Africa to almost 270 properties and more than 60,000 rooms – by the finish of the year.

The business is poised to expand its luxury footprint in the area by much more than 70 per cent by the finish of 2023, with much more than 25 luxury properties beneath improvement.

Information Source: Muscat Daily