Sunday, 2 Apr 2023
Russia emerging as important tourism market for Oman: MoT

Russia emerging as important tourism market for Oman: MoT

Attended by H E Ahmed bin Nasser bin Hamad al Mehrzi, Minister of Tourism, the workshops will provide varied presentations for advertising the globe-class tourism solutions, capabilities, and goods the sultanate has on supply.

With the participation of 21 neighborhood tour operators and 200 tour operators and tourism-connected businesses from the Russian market, the events will present a platform for networking and meetings to talk about and negotiate achievable cooperation agreements and contracts.

Salim al Maamari, director basic of promotion at the Ministry of Tourism, pointed out that tourism arrivals from Russia have flourished right after Oman Air, the national carrier of the sultanate, introduced everyday direct flights among Muscat and Moscow.

“The Ministry of Tourism has established a representative office in Russia to take advantage of the Russian market that is one of the most promising tourism markets. We have a great interest in increasing the arrivals from Russia. Accordingly, we are keen to participate in tourism events and exhibitions held in Russia,” he mentioned.

“According to data, there has been an increase of 162 per cent in tourist arrivals from Russia in 2018, or 10,877 people, compared to 4,156 in 2017. In the first five months of 2019, some 9,651 Russian tourists arrived in Muscat.”

Maamari added, “The ministry has introduced a number of world-class services and facilities to Russian tourists who are now able to obtain tourist visas either upon arrival at Muscat International Airport or through e-visa system. These efforts are supported by direct communication and contact channels with big players in the Russian markets.”

Promotional campaigns

The ministry promotes the sultanate’s astonishing tourism destinations, capabilities, solutions and goods according to a marketing and advertising strategy that is drafted from Oman Tourism Strategy 2040 beginning from identifying targeted markets, groups and categories primarily based on the needs and requirements of tourism markets, Maamari mentioned.

The ministry’s representative offices hold promotional campaigns in association with partners in the targeted markets, such as international airlines, tour operators and travel offices. The Ministry of Tourism has established representative offices in nations such as France, UAE, Germany, UK, Netherlands, Italy and Russia.

Information Source: Muscat Daily

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