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With British sporting spirit in its DNA, MG Motor will additional extend its status as an international brand by means of its collaboration with 2019 Champions League winners, Liverpool FC. As a brand that appeals to young, sporty and passionate people, this higher-profile partnership will additional increase MG’s recognition in the global industry.
MG’s partnership with Liverpool FC began in 2016, when the brand became its official partner in China. After a lot more than 3 years of cooperation, MG has engaged with massive audiences of fans across the globe.
For a lot more than 130 years, Liverpool FC has been at the forefront of the sport of football, with its squad of quickly-paced, skillful stars. Liverpool FC is a single of the most effective football clubs in the globe, and in June this year won the 2019 Champions League, the sixth time the club has lifted Europe’s premier trophy.
Tom Lee, Managing Director for SAIC Motor Middle East, parent organization of MG Motor, commented: “Football is a natural territory for MG Motor. With our roots firmly placed in Great Britain – the birthplace of the sport – we share many synergies with Liverpool Football Club. As well as shared values, MG Motor and Liverpool FC also have long and illustrious histories and are both icons within their fields.”
Information Source: Muscat Daily
