His triumphant debut was in making Jubilation 25 for females and Jubilation XXV for males in 2007 regardless of no formal instruction in the luxury fragrance business. This set the tone for all future launches and these days, Chong has grow to be a extremely respected protagonist who is identified for defying convention and for pushing artistic boundaries. Over the previous 12 years, he has steered Amouage on a inventive path to worldwide good results and he accomplished this by completely reshaping the olfactive identity of the brand. Classically educated as a lyric baritone, Chong has frequently described his profession as unorthodox and his function at Amouage as pre-ordained, ‘singing’ numerous song cycles by bottling art and feelings. During his tenure at Amouage, he approached his function from a private viewpoint, adding layers of myriad contradictions and nuances.
“I would like to thank Amouage for giving me so many opportunities to develop my perfumery skills. My 12-year journey at Amouage has been nothing short of epic and it has been an honour to meet and work with so many wonderful people along the way.” He added, “I leave with enormous and enduring gratitude. I am grateful to everyone who believed in me, even when I was being challenging at times with my creativity. Your trust gave me tremendous courage and confidence to take Amouage from a relatively unknown Omani brand to the international recognition that it has today.”
Chong added, “This is not a swan song but rather, a short interlude to enable me to focus on new projects and new challenges, so watch this space. This is only the end of the beginning.”
Information Source: Muscat Daily