Tuesday, 31 Jan 2023
Volvo Cars reveals S90 Ambience Concept that synchronises visuals, sound and scent

Volvo Cars reveals S90 Ambience Concept that synchronises visuals, sound and scent

The S90 Ambience Concept, which created its public debut at the Beijing Auto Show in China, is primarily based on Volvo’s best-of-the-line S90 Excellence 3-seater executive sedan and focuses on chauffeured passengers in the rear seat.

The passengers can personalise the car’s atmosphere by utilizing the intuitive smartphone app to pick a single of seven visual themes synchronised with audio and scent.

Robin Page, head of style at Volvo Cars, stated, “The Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses. The design explores how people feel inside the car and enables them to influence their own mood and well-being.”

The visual element transforms the automobile ceiling according to the chosen theme, which includes Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain, with each and every supplying a distinct mood scaling from relaxing to invigourating. There is also a Nocturnal theme for resting and Freedom offers a enhance of fresh and uplifting power.

The synchronised audio plays by means of the car’s Bowers and Wilkins premium sound program, which contains tiny tweeters in the headrest for an immersive sound encounter. Each theme is matched with a single of 4 scents, produced by Byredo, which deploys simultaneously from a portal in the center console.
Page stated, “We’re known for our human-centric approach to design and as an industry leader in advanced safety technology. Ambience reinforces this and shows our broader focus on human care, which starts with safety and also extends to general well-being.”

While the S90 Ambience is launching as a notion, Volvo Cars has the ambition to make it obtainable in S90 Excellence production automobiles, to improve its Excellence supply, specifically in China.

In 2017, Volvo sold much more than 100,000 automobiles in China for the initial time, which created a considerable contribution to the company’s fourth consecutive year of record sales and development. China is Volvo Cars’ biggest single marketplace and the company’s greatest marketplace for the S90 sedan.

Martin Andersson, senior industrial solution manager at Volvo Cars’ Special Vehicles division, which is accountable for the Excellence variety, stated, “The Ambience Concept was produced mostly for the China marketplace and gives a contrast to China’s at times hectic city environments.

“The S90 Ambience Concept will reinforce our premium brand values in this important region.”

Information Source: Muscat Daily

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