Monday, 6 Feb 2023
Shell Oman, partners drive road safety awareness

Shell Oman, partners drive road security awareness

The activities concentrate on advocating the lately launched Child Car Seat Campaign that aims to influence behaviour and modify the driving culture in Oman to make roads safer for kids. This Initiative is headed by Oman Road Safety Association, in collaboration with Shell Development Oman, Shell Oman Marketing, Petroleum Development Oman and Oman LNG.

Shell Oman’s participation is centred on their road security initiatives that are executed in collaboration with numerous public and private entities such as Shell Road Safety Awards (SRSA) that has been implemented in partnership with the Ministry of Education and the Royal Oman Police.

The awareness raising activities will not only be restricted to the Road Safety Exhibition, as Shell is utilizing its footprint across Dhofar to engage straight with the motorists and spread the message of protected driving via its network of service stations. These include  Modern Haima Service Station, Salalah Service Station, Raysut Service Station, Al Sa’ada Service Station, Salalah Market Service Station amongst other individuals. These activities will also shed light on the use of kid automobile seats.

Muna al Shukaili, common manager – External Relations and Social Investment Lead at Shell Development Oman, stated, “Nearly 1.3mn people lose their lives in car crashes each year globally. In Oman, a car accident happens every two hours, often resulting in injury or fatality. These numbers are deeply disturbing and alarming which is why we are working with our partners to do our part in raising awareness on this serious matter particularly through our recently launched child car seat campaign ‘Keep them Safe’. We hope to help parents understand how to choose the right car seat for their child, how to install them correctly, and use them properly.”

She added, “But we cannot work alone. The community is part and parcel of the campaign and every single member, both young and old, can play a role in keeping our roads safe.”

Young guests can discover the guidelines of the road at the Shell Traffic Park, whilst driving tiny vehicles about a track. At the arts and crafts region, households can style their personal road indicators as nicely as take residence a road security activity book. In addition to common road security info, Shell and its partners will demonstrate the appropriate installation of kid automobile seats for distinct age groups.

Burair al Lawati, Social Investment, Government &amp External Relations manager at Shell Oman Marketing Company, stated, “Road safety is an integral part of Shell Oman’s Corporate Social Responsibility strategy, and it is embedded in our everyday operations and working culture. The ultimate goal is to share and reach the hearts and minds of society through collaborative partnership with ROP, ORSA and other partners in the community as seen in this campaign. In addition, five of the strategically located Shell service stations in Dhofar will also be part of the awareness campaign to extend the reach of the message by engaging directly with motorists and passengers on the roads as we aim to make their life’s journeys better.”

Earlier this year, the Royal Oman Police issued a quantity of new site visitors laws and penalties as component of the government’s initiatives to boost security on Oman’s roads. Road security remains at the core of Shell’s Social Investment Programmes in Oman and as a outcome, the organization has introduced a quantity of initiatives that concentrate on all elements of site visitors security awareness.

Information Source: Muscat Daily

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