The campaign aims to make the bank a single of the top banks selected by consumers in the sultanate. To facilitate this technique, OAB will be appointing a client care manager in each and every branch who will be accountable for making certain that the consumers have an enhanced banking encounter.
Commenting on the launch of the new campaign, Ahlam Hamed al Wardi, head of the Customer Quality Assurance Department at OAB, mentioned, “Over the course of the previous 4 years, OAB has been productive in executing its transformational technique that aims at positioning the bank amongst the best preferred banks by the consumers.
“Keeping in line with this approach, we are introducing a new customer-focused campaign for 2018. This campaign seeks to maintain the relationship between the bank and its customers, and ensure that they are satisfied with the services provided to them. The campaign will also oversee the assignment of a customer care manager at all our branches. The managers will be in charge of following-up on customer services and on the feedback received, both positive and negative. They will be the medium for a two-way channel of communication between the bank and its customers. They will be distinguished by a special uniform and nominal card, for easy identification.”
Wardi added, “Additionally, there will be a board close to the principal entrance of each and every branch displaying make contact with info to permit consumers to share their opinions and recommendations. Customers will be notified inside 24 hours when their message has been received and corresponding action will be taken to discover options to address any concerns or queries.
“We believe that this will increase the quality of services we offer and improve customer satisfaction levels across all OAB branches.”
The campaign was initiated earlier this year and involved different preparations, such as the implementation of workshops for client care managers and other sensible activities, regionally.
Wardi mentioned, “We at OAB are dedicating all our efforts to achieve the goals of the bank’s transformation strategy, including the ‘Customer Satisfaction is a Priority’ ideal, and we are confident that we will be able to meet the requisite expectations. We are also working on developing plans and programmes, which are customer-oriented, to facilitate a unique banking experience for the bank’s loyal customers.”
Oman Arab Bank is a single of the very first banks to be established in Oman, with a wealthy and proud history.
Information Source: Muscat Daily