Tuesday, 6 Jun 2023
Ministry of Tourism looking to reorient tourism strategy, focuses on non-traditional markets

Ministry of Tourism searching to reorient tourism technique, focuses on non-conventional markets

The ministry presently promotes tourism in international markets via its seven representative offices covering 14 nations.

“The ministry is studying new strategies this year aimed at entering new markets and intends to establish tourist representative offices in countries like Iran, China and Russia to attract tourists to the sultanate,” mentioned Mohammed al Riyami, acting director, Foreign Affairs Office, at the Ministry of Tourism.

He added that the ministry seeks to open offices in these markets to improve the flow of vacationers to the sultanate and to raise the profile of sultanate as a tourist location with the cooperation of neighborhood partners such as airlines, hotels and travel organizations.

The representative offices are also required to maintain the sultanate conscious of the needs of these markets, and how to actively fulfil these, he mentioned. 

“One of the most essential plans for future expansion is to attract vacationers from non-conventional markets, specifically from Southeast Asia, Russia, and Iran.

These markets are characterised by group travel, and the ministry is operating to offer every little thing that greatest suits these markets in terms of activities and all other tourism-associated infrastructure,” he mentioned.

Riyami added that the ministry is also searching for to attract vacationers from the Japanese marketplace.

Riyami pointed out that at present seven representative offices are primarily distributed across Europe and the GCC.

The head workplace in Dubai serves 4 other GCC nations. There is an extra a single in Saudi Arabia. In Asia, there is a tourist representative workplace in India, in the industrial capital of Mumbai, and in Europe, there is an workplace in Britain that also serves Ireland.

The workplace in Germany covers Germany, Switzerland and Austria. In addition, there is an workplace in Dutch capital Amsterdam, French capital Paris, and Italy’s Milan.

Information Source: Muscat Daily

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