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Maserati has usually pursued luxury and sportiness to the fullest and continues to place the consumer at the centre accommodating person wants with exclusive models, created to meet every one’s distinctive character and taste.
Maserati has unveiled a brand-new Personalisation Area at Auto China 2018 to showcase its wealthy array of configurations for exterior and interior design and style. This location also displays a fleet of MY18 Maserati models in the very customized GranLusso and GranSport trims.
The Levante GranSport showcased at the lounge completely embodies the racing heritage of each Maserati. It is instantly recognisable for its front grille, skid plates and roof rails in Piano Black, for the red brake callipers and the 20” Nereo wheels. Twelve-way energy sport leather seats, energy-adjustable Sport steering wheel, elongated gearshift paddles, carbon trims and Soft Close Doors are blended to produce an fascinating, sport-oriented interior.
The Quattroporte GranLusso redefines the idea of luxury. The elegantly restyled exterior has adopted a much more imposing, Alfieri-shaped front grille, 20” Mercurio rims and black-painted brake callipers. Exclusive Ermenegildo Zegna Silk interiors with open-pore Radica wood trim and wood-completed leather steering wheel are combined with further comfort gear such as energy foot pedals, energy rear and rear side sunblinds, 4-zone automatic climate handle and heated rear passenger seats.
The Ghibli is an additional Maserati highlight in Beijing. The premium sports sedan that completely combines class topping efficiency and elegance. On show there is a 350hp Ghibli GranLusso and a 430hp Ghibli S Q4 GranSport, each equipped with the mighty 3l Twin Turbo V6 petrol engine.
This new location showcases many choices such as 5 distinctive wheels, the iconic grille with carbon fibre material, and a assortment of seat and steering wheel styles exclusive to the GranLusso and GranSport trims, as nicely as wealthy exterior colours, many interior leather choices, and Alcantara upholstery.
Alberto Cavaggioni, managing director of Maserati China, mentioned, “Luxury brands have always been pioneers in automobile personalisation and Maserati continues to focus on personalisation for enhancing our customer experience. China has a growing number of ‘connoisseurs’ seeking to express their personalities and tastes through exclusive cars. Faced with increasing demands for more personalised options, Maserati stands out for its unique luxury and sports heritage, thanks to which it is capable to offer premium and exclusive options that genuinely satisfy the most discerning customers.”
With refreshing styles of alloy wheels, brake callipers and steering wheels, the unmatched luxury and comfort of its complete premium Italian leather and Zegna Silk interiors, the hand stitching and the wood and carbon finishes, Maserati gives abundant configuration options that scream luxury and sportiness, bringing delight to all senses.
Maserati offers different wheel choices in distinct styles and in sizes varying from 18 to 21 inches. Five distinctive rim choices have been showcased at the personalisation location such as the classic 21” Eracle alloy wheels and the sophisticated 21” Titano forged alloy wheels. The brake callipers are provided in a assortment of colour choices, such as sophisticated black, passionate red, dynamic yellow and iconic blue. Maserati makes use of six-piston fixed alloy Brembo callipers which offer exceptional braking efficiency.
The Radica wood trim, the leather steering wheel with wood insert and the carbon fibre sport steering wheel respectively underline the luxury and sportiness of Maserati. In homage to its sports heritage, Maserati also gives the racing-inspired carbon package as nicely as elongated gearshift paddles in polished aluminium.
The newly introduced Electric Power Steering (EPS) offers much better accommodation to the car’s distinct driving modes, although making certain enhanced comfort and a smooth, razor-sharp handling expertise common of each Maserati. EPS enables the Advanced Driving Assistance Systems package. Alongside active functions like Lane Keeping Assist, Active Blind Spot Assist and Highway Assist, it offers an incredibly comfy and secure driving expertise.
Both Maserati Ghibli and Quattroporte sedans are fitted with the new, efficiency enhancing Integrated Vehicle Control program (IVC), created by Bosch in collaboration with Maserati. IVC is capable to stop rather than just right loss of handle, offering enhanced active security and much better dynamics.
Information Source: Muscat Daily
