Naranjee Hirjee (NH) Group, a century-old group of businesses, mainly into trading of commodities and meals-connected items, wellness and beauty items, residence living, industrial chemical substances, restaurants and a lot a lot more, has revealed its plans to move strongly into the hotel and restaurant provide and meals options sector, with its current tie up with Vallabhdas Kanji Limited (VKL), Asia’s biggest processor of spice and spice components, situated in Kerala, India.
NH, along with VKL Food Service options enterprise, India launched their beverage portfolio of Marimbula, which comprises a diverse variety of gourmet syrups exclusively developed to cater to the require of the customer, hence enabling them to encounter exotic flavours and produce endless blends.
“We are very excited to work with VKL and the Marimbula brand for the Oman market, as it gives us something new and exciting to offer to this region. The quality of the products and the dedication towards constantly creating something new, gives us the confidence to market this brand. As the Marimbula slogan says, every taste has a story, every story has a flavour,” stated Amit Sampat, director enterprise improvement for the NH Group.
Marimbula Syrups has 3 instances greater fruit content material than any other syrup accessible in the industry, which is what tends to make it special.
The variety at present consists of 52 flavours, which will quickly be added to with a larger portfolio of toppings, sauces, and other specialty flavours in early 2018.
Although the brand’s concentrate will stay purely in provide and menu improvement with Hotels, Restaurants and Catering (HORECA), Marimbula will also be created accessible for retail via Naranjee Hirjee’s upcoming HORECA Cash and Carry retailer, which also will be launching in early 2018.
Anurag Trehan, common manager, International Business, VKL Seasoning Pvt Ltd, India, stated, “We at VKL, with our spice heritage perform tough to make sure that we create total, constant and revolutionary menu options with an genuine finish-solution encounter for all our clients across brands.
“In addition to this, we work with our customers as a partner to provide input and solutions across operations, product development, market research and trends in order to bring a competitive edge to the business and also help the brands build margins.”
Information Source: Muscat Daily