Sunday, 9 May 2021
Land Rover has unveiled the region’s most inspiring explorer, author and motivational speaker, Mostafa Salameh, as a Land Rover brand ambassador for Land Rover MENA.

Land Rover announces Mostafa Salameh as MENA brand ambassador

Salameh is 1 of the couple of individuals in the planet to have conquered the Grand Slam of Mountaineering and Polar Adventure by reaching the Seven Summits of the world’s highest mountains and skiing the North and South Pole and Greenland from north to south. He is just 1 of 16 individuals in history to have completed this feat. As an admirer of his perform and achievements, Land Rover identified Salameh as an perfect ambassador, as he embodies the spirit of going Above &amp Beyond.

The Jordanian adventurer has grow to be a renowned international speaker following his extraordinary achievements that demonstrate his capacity to overcome the harshest of challenges.

“Few people have the ability, vision, dedication and dreams that enable them to live and breathe the Above & Beyond spirit. Salameh is one of those people,” stated Mohammad Jaradat, marketing and advertising communications manager, Jaguar Land Rover, Middle East and North Africa.

“He regularly challenges himself and what he is able to do, always thinking of the next adventure, which is why he is such a good fit for Land Rover. We look forward to working with Mostafa,” he added.

Salameh has filmed an exclusive adventure series with Land Rover’s most capable and versatile automobile, the all-new Land Rover Discovery. The series which is component of the Land Rover MYLAND campaign, highlights his life experiences and expertise as he supports 5 people in a set of higher-adrenaline challenges.

Land Rover launched of MYLAND (Ardhi in Arabic) in 2014 to praise the effect of the Arab culture on today’s modern day society. The initiative hosts Land Rover stories, competitions, activities and initiatives along with regional user-generated content material, which celebrates individuals, locations, sounds and journeys that shaped this stark and gorgeous area.

“Land Rover is all about the spirit of adventure, and showing your grit and determination to go above and beyond. This attitude is a way of life for me,” stated Salameh.

Information Source: Muscat Daily

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