Monday, 20 Mar 2023
Land Rover announces 70th anniversary celebrations with remote Defender outline

Land Rover announces 70th anniversary celebrations with remote Defender outline

Stretching more than 250m, the most remote Defender outline was imprinted on the side of a mountain in the French Alps. The distinctive snow art was produced to announce World Land Rover Day on April 30, specifically 70 years given that the original Land Rover was initial shown to the globe at the 1948 Amsterdam Motor Show.

The distinctive image is a tribute to the moment when the engineering director of Rover, Maurice Wilks, initial sketched the shape for the original Land Rover in the sand of Red Wharf Bay and proposed the concept to his brother Spencer, Rover’s managing director. The forward-considering style was christened the ‘Land Rover’, the outline of which we now recognise as the Defender.

Jaguar Land Rover CEO, Prof Dr Ralf Speth, mentioned, “Land Rover is an iconic brand around the world and the outline of the Defender is instantly recognisable. To reach the landmark of 70 years is truly special and we will mark it with a year of celebrations that represents Land Rover’s ‘Above and Beyond’ spirit and honours the people behind the world’s favourite SUVs.”

Land Rover is inviting fans to join the celebrations in a World Land Rover Day on the internet broadcast. It stars the individuals who helped produce the world’s most-loved 4x4s and Land Rover’s pioneering technologies, from its Series Land Rover and Defender origins, to the introduction of the Range Rover in 1970 and Discovery in 1989.

Snow artist Simon Beck, who specialises in producing geometric outlines on foot, braved sub-zero temperatures to begin the celebrations by producing the Defender outline two,700m up at La Plagne in the French Alps. To generate the higher-altitude Defender, Beck walked 20,894 measures and 16.5km by means of the French Alps. He mentioned, “Making my snow art requires endurance, accuracy and strength – all attributes shared with the Defender.”

Information Source: Muscat Daily

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