The IGTV, as opposed to its predecessor, now permits videos to be uploaded from 10 minutes to 60 minutes. Instagram permits only a single-minute videos.
Also, the IGTV will have a complete show of the video in a vertical format that fits the smartphone screen totally. This is a outstanding improvement as a single minute was a serious setback for bloggers and ad makers.
Sultan Khalfan, a seasoned filmmaker mentioned, “In Oman most of the ad and promotions are by means of Instagram and FB. But Insta usually had an edge. However the principal challenge was the duration of video that Instagram permitted.
“Also the vertical mode offered by IGTV is more suitable. It is a different style of viewing but will be interesting indeed.”
Salma, a meals blogger added that the challenge now lies in shooting. “We are used to shooting in 16:9 style or horizontal. This was done to fit the screen of our viewing. All screens are horizontal be it TV, cinema or mobile phones. IGTV will disturb the creators making style now because we now need to shoot in a totally different size and composition. It will take time to pick up.”
Sami Sarang, yet another blogger and quick filmmaker added, “When IGTV was launched in June, it signalled new competitors for Google’s YouTube.
“But until it adds revenue-sharing or other monetisation opportunities for creators, IGTV won’t really be a competitive platform. IGTV is re-imagining mobile video in a vertical format featuring longer videos. I think IGTV is entertainment for the next generation.”
Sarang added that IGTV will now make a large alter in content material consumption marketplace and even though it will be entertaining there remains challenges for creators as the total filmmaking grammar such as rule of thirds and centre-frame wants to be reworked.
Information Source: Muscat Daily