Thursday, 6 May 2021
Oman Tourism Development Company (Omran) on Monday signed a management agreement with AccorHotels, the world’s leading travel and lifestyle group, to open the first Ibis Styles in Oman.

Ibis Styles Muscat to strengthen Oman’s mid-marketplace tourism supplying

The 280-space Ibis Styles Muscat will be strategically situated inside the new state-of-the-art Oman Convention &amp Exhibition Centre (OCEC) master improvement in Madinat al Irfan, stated a press release. Ibis Styles Muscat will be the initial internationally branded economy hotel in the OCEC master improvement, strengthening AccorHotels’ presence in the sultanate.

The hotel aims to open in 2020. Following the signing, Olivier Granet, chief executive officer of AccorHotels Middle East and Africa (MEA), stated, “As a single of our most dynamic economy brands inside our worldwide portfolio, I am excited to announce that Ibis Styles Muscat will be the initial-of-its-type in Oman.

“What makes this so remarkable and relevant is that Ibis Styles Muscat will be a perfect complement to the new state-of-the-art OCEC, with its value positioning, eclectic design and genuine hospitality, which will appeal to a wide range of clientele and will further widen the MICE (Meetings, Incentives, Conventions and Exhibitions) market in this destination.”

He added, “Our new partnership with Omran will also allow us to further explore growth opportunities and to contribute towards the development of the travel and tourism sector in the country.” Peter Walichnowski, CEO of Omran, stated, “This partnership with AccorHotels to introduce Ibis Styles to the sultanate remains in line with our wider technique to develop and completely create the tourism and travel sector in the nation.

“OCEC is positioning Muscat as a major enterprise tourism location in the Middle East, opening the doors to travellers who have not had Muscat on their location list just before. This will contribute to Oman’s general financial development via elevated visitor spendings and new job possibilities.

“We will work with AccorHotels in applying Omran’s local development initiatives focused on enhancing in-country value throughout the development and operations of the hotel. As a brand, Ibis Styles has been successful as an innovative, lifestyle driven mid-market hotel concept, targeting a demand segment that has a lot of unexplored potential in Muscat. We are confident that the brand will be well received by international and domestic, business and leisure-driven guests alike.”

The hotel will comprise 280 regular rooms with style and amenities that reflect the spirit of Ibis Styles. Guests will be capable to appreciate a signature Ibis Styles all-inclusive breakfast package at the all-day dining restaurant whilst savouring snacks and refreshments at the Sports bar. Guests seeking to concentrate on wellness will have access to health club and swimming pool facilities.

Ibis Styles Muscat OCEC joins AccorHotels’ award-winning Ibis brand portfolio, along with Ibis and Ibis price range. Ibis Styles properties are individually created and driven by a distinctive story, reflecting the brand’s eclectic spirit to offer guests with a distinctive, contemporary and upbeat atmosphere.

Ibis Styles properties supply superb worth with the highest level of comfort via an all-inclusive package incorporating breakfast and Internet access. Across the Middle East and Africa, there are presently 15 Ibis Styles hotels in operation and in the pipeline with current openings which includes the Ibis Styles Manama Diplomatic Area in Bahrain and the Ibis Styles Makkah in Saudi Arabia.

Information Source: Muscat Daily

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