Sunday, 26 Mar 2023
Hyundai Motor unveils future design direction at Geneva Motor Show

Hyundai Motor unveils future style path at Geneva Motor Show

The concept’s French-language name translates as ‘common thread’. While it marks a new starting for Hyundai style, the name is a reflection of Hyundai’s belief that the brand’s previous, present and future styles are all connected.

“‘Le Fil Rouge’ is a re-interpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974. Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design,” stated Luc Donckerwolke, executive vice president and head of Hyundai Design Centre.

“Our goal is to build a beloved brand by creating vehicles with heightened emotional value to reshape the landscape of car design. This is the foundation of our concept,” stated Sang-yup Lee, head of Hyundai Styling.

The new notion is an introduction to the brand’s newest method in style: The ‘Sensuous Sportiness’ theme will be embodied by all future Hyundai autos, ranging from sedans to SUVs.

The objective of this new theme is to bring instinctive beauty, making emotional worth and desirability in Hyundai autos. The style mission is defined by the harmony in between 4 basic components: proportion, architecture, styling and technologies.

‘Le Fil Rouge’ creates a proportional character primarily based on the golden-ratio, a frequent mathematical ratio discovered in nature, which enabled Hyundai designers to develop an aesthetically pleasing, all-natural-seeking composition that embodies charisma. Proportional uniqueness is accomplished via a extended wheel base, big wheels and quick overhangs. A respectful dash-to-axle, the distance from front wheel centre to base of windshield, gives a comfy driving position, while a greater beltline completes the general appear.

With ‘Le Fil Rouge’, Hyundai took a new method known as ‘Light Architecture’ to integrate a progressive identity into the brand’s style heritage. Light Architecture generates a dynamic appear and forward motion impact for the car. The front and the rear pillars as nicely as the roof are seamlessly blended into the overarching silhouette of the automobile, as although the automobile is drawn with a single line.

The exterior and interior are smoothly merged by the ‘Tube Architecture’, maintaining the exterior’s sensuous and sporty character constant inside the car.

The Tube Architecture’s principle is to develop the identical emotional worth inside and outdoors the car, whilst also enabling for a lightweight profile. The interior style differentiates in between the requirements of each the driver and passengers. The front passenger seat maximises comfort even on extended-distance trips with much more ample legroom.

Information Source: Muscat Daily

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