The exhibition will be held from February 18 to 22 at Dubai World Trade Centre, stated a press release.
This year, the exhibition will witness the participation of 120 national pavilions which includes Estonia, Serbia and Slovakia that are participating for the initial time. More than five,000 neighborhood, regional and international organizations representing 120 nations will function their goods and solutions at the occasion.
Hamood al Balushi, director of Omani Products’ Department at PEIE’s Directorate General of Marketing and Media, stated that PEIE is usually keen to participate at Gulfood and this is its sixth consecutive participation.
“This is indeed a major global event, and the local companies and factories are always keen to take part in the event under the sultanate’s pavilion. This keenness constantly pushes us to increase the space reserved for the pavilion, so that more companies from the sultanate’s food sector can join the event and feature their products and services to the various segments of visitors including consumers, manufacturers, distributors, and investors,” Balushi stated.
He emphasised that Gulfood exhibition gives a beneficial chance to market the locally manufactured goods and highlight the higher high quality Omani goods. This will ultimately play a part in reaching the objectives of the ‘Origin Oman’ campaign that aims at advertising and marketing and advertising Omani goods and therefore locate new markets for these goods at regional and international levels.
PEIE organised an substantial internal and external campaign all through the prior years to market Omani goods which includes promotional activities and mobile exhibitions in numerous governorates of the sultanate. PEIE has also joined hands with Oman Chamber of Commerce and Industry (OCCI) and Ithraa by organising Omani Products Exhibitions (OPEX) in a quantity of GCC and international cities.
Balushi added that this year, a quantity of Omani organizations and factories representing the meals market will take component in the occasion.
The 5-day exhibition will present an apt platform to discover about methods that impact the meals market.
Information Source: Muscat Daily