Sunday, 16 May 2021
In association with the PACP, the sultanate’s largest fully integrated poultry and snacks food producer, A’Saffa Foods, has announced the launch of their special iftar kits this Ramadan.

A’Saffa Foods announces launch of its unique iftar kits for this Ramadan

A’Saffa Foods produces higher top quality fresh and frozen poultry items and the brand’s chickens are fed with 100 per cent all-natural feed, made in a very sophisticated factory, and slaughtered manually by knife (genuine halal) as per Islamic law (Sharia’a). Families across the sultanate and beyond can therefore purchase A’Saffa Foods items with self-confidence this Ramadan, as A’Saffa chicken are in accordance with ‘real Halal’ principles and are hand-slaughtered with knife as per Islamic Sharia’a.

The brand’s iftar kits are accessible at top hypermarkets across the sultanate at a unique provide value of RO9.500, and include Ramadan favourite items such as the A’Saffa Frozen chicken (two x 1,000g), A’Saffa Frozen chicken Breast (two x 1,000g), A’Saffa Frozen chicken Thighs (two x 1,000g), A’Saffa Frozen Chicken Drumsticks (two x 1,000g) and A’Saffa Frozen chicken Mince (two x 400g).

For the slaughtering of chicken, the strategies employed at A’Saffa Farms make sure that all birds are slaughtered by hand making use of a knife, and are processed in a way that is hygienic and guarantees that the birds are of the highest top quality and match for human consumption. It is noteworthy that A’Saffa Foods specially employs educated Muslim employees to slaughter chickens by hand at their farm making certain that the employees member pronounces ‘Bis miallah Allah ho Akhbar’ while facing ‘Makkah’ in the course of the slaughtering of every person bird in accordance with Sharia’a principles.

Sidhartha Lenka, head of Marketing and Sales, A’Saffa Foods, mentioned, “This Ramadan, customers in Oman and across the GCC can rest assured that they can buy A’Saffa chicken and chicken parts under the special iftar kits with the confidence that the chicken have been raised and slaughtered by hand using real halal techniques in accordance with Islamic Sharia’a. This is certainly not the case for most poultry producers around the world, who practice killing their chicken using electrical impulses known as stunning. As markets in the region continue to import produce from companies around the world where there is no strong Islamic tradition, we at A’Saffa Foods practice and reiterate that we are ‘real halal’.”

He added, “Using electricity dries up the blood and fluid content of the bird which means a lot of dried blood and toxins will remain in the flesh and veins which is not hygienic. Through ‘real halal’ the slaughtering is done by hand from the top of the neck ensuring each drop of blood and toxin flows out of the bird and is hygienic for consumption. Also, worldwide, during stunning, three to four out of every 100 chickens die before slaughter and this goes unnoticed in mechanical slaughtering which means that ‘halal’ is not guaranteed. Mostly companies also use mechanical devices to slaughter poultry which is also contrary to the strict guidelines that should be carried out to ensure that birds are slaughtered in accordance with proper Islamic Sharia’a.”

A’Saffa’ chicken does not include hormones, steroids, artificial flavour, colour or chemical preservatives, synthetic components and no artificial injection of water is employed to boost chicken weight. This is element of the brand’s work to give customers the most all-natural item, thereby creating A’Saffa a trusted name in 100 per cent all-natural, tasty and wholesome meals items.

Having greatest-in-class technologies and gear at their plant, A’Saffa Foods is accredited and certified by the very recognised international certifying physique TUV and has ISO 9001:2008 – Total Quality Management System, ISO 14001:2004 – Environmental Management System and is certified by HACCP – for Food Quality and Hygiene. The brand has implemented the exact same in all sections of their farm management procedures, while strictly adhering to the highest biosecurity and hygiene requirements, thereby making certain that their chicken are free of charge from any illness. This assists avoid illness not only in poultry, but also for these who consume A’Saffa Foods’ items, and assists to safeguard public well being and the neighborhood at big.

Information Source: Muscat Daily

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