The organization unveiled its new lines beneath the auspices of H E Sheikh Ali bin Ahmed bin Mishary al Shamsi, wali of Sohar, and in the presence of a number of higher profile dignitaries, channel partners, contractors, tile distributors, genuine-estate developers, consultants, consumers and members of the media fraternity.
This is the initial time this technologies has been brought in the area.
Commenting on the sidelines of the launch ceremony, Masoud al Harthy, chairman, Al Maha Ceramics mentioned, “We are delighted to launch our all-new polishing and squaring lines, as well as to showcase some of our most exclusive product lines vis-à-vis this launch. Our tiles are engineered with cutting-edge global technology and materials keeping in view with European norms and standards; offering modern Italian and Spanish designs that help bring a unique, innovative, and aesthetic look and feel to one’s office and living spaces.”
He elaborated, “Al Maha Ceramics is a pioneer in launching differentiated items, and is committed to maintaining abreast with the most recent technological advancements in the field of ceramic tile manufacturing which enables us to launch revolutionary items on a normal basis.
“In truth, we are adding two new sub-brands to our portfolio – ‘Reflexon’ which is a higher polished digitally printed tile that is obtainable in random patterns with superior strength and ‘Diamond Edge’, which is a superior high quality rectified tiles variety. Through the launch of our new polishing and squaring lines, with this launch we are focusing to enhance our nearby industry share, although also concentrating on exporting our items to other nations in the GCC and MENA area.”
‘Every tile is a masterpiece’ is a lot more than a brand guarantee for Al Maha Ceramics. It is what the organization strives for – perfection in design and style and high quality par excellence which is attained by systematic high quality assurance procedures at each and every level of its operation.
The new variety of tiles are obtainable in Random patterns that give them a all-natural look and it is noteworthy that Al Maha Ceramics is the only organization in the Middle East to supply higher polished tiles with much less than six % of water absorption offered their extraordinary strength.
The organization is striving to be a main ceramic tile manufacturing organization in the GCC area, and has been initiating the launch of differentiated items in the industry. Al Maha Ceramics has a planet-class manufacturing facility for wall and floor tiles in Sohar and has a distribution network spread across Oman, UAE, Saudi Arabia, Qatar, Bahrain, Lebanon, Jordan and Africa.
The organization is delighted to accomplish but an additional milestone in their development story with the inauguration of the new polishing and squaring lines and their developing brand portfolio and network marks the growing self-assurance that consumers and stakeholders have in the brand.
Information Source: Muscat Daily