Promoted by the Oman Golf Committee and Golf Oman, the financial effect of the tournament is estimated to be US$26mn. Through a international tv attain of 200mn in addition to exceptional international print and on the internet coverage, the inaugural Oman Open in 2018 generated a media worth of US$74mn.
The sultanate has noticed a spike in golf tourism off the back of final year’s exposure, with guests flying in to Muscat International Airport from across the globe to play at a single of the numerous courses the capital has to supply which includes host venue Al Mouj Golf, Ghala Golf Club, Muscat Hills Golf & Country Club and Ras al Hamra.
“Since the inaugural Oman Open came to our shores in February last year, we have seen a rise in international guests wanting to visit our beautiful country to experience the landscape diversity and appreciate the remarkable sights of our mountains, wadis, beaches, desert and cultural heritage sites, and of course play a round at one of our many picturesque golf courses,” mentioned Salim al Mamari, director common of the Directorate of Promotions at the Ministry of Tourism.
“We see golf and tourism together as a great platform to promote our country to the world with the sultanate hosting a European Tour event for the first time last year. Thanks to the widespread media coverage, we were able to welcome an array of visitors to Oman for the first time. In addition to hosting some of the world’s best golfers, we also welcome amateurs from every corner of the world to play at a variety of courses across Oman, including the stunning Greg Norman designed Al Mouj Golf.”
This year, Oman will be additional promoted all through the occasion with tee boxes about the golf course featuring giant backdrops showcasing the country’s most scenic and vibrant tourism and commerce hot-spots.
The gorgeous Kempinski – the event’s Official Hotel – is set to host a plethora of European Tour stars throughout the occasion although numerous players are taking benefit of an invitation to travel to the nation a week earlier to take in the gorgeous sights Oman has to supply, as effectively as preparing for the second staging of the tournament.
“We are delighted to be the official hotel partner for the Oman Open 2019,” mentioned Carsten Wiegandt, common manger of the Kempinski Hotel, Muscat.
“With the increasing number of golfers staying with us at Kempinski Hotel Muscat, this opportunity of hosting the international players and media will provide our property with the opportunity of presenting the best of Omani hospitality and unparalleled service to the international guests attending the event. In addition to this, Kempinski Hotel Muscat will be contributing in showcasing the sultanate as one of the leading destinations for golf in the Middle East.”
One of the players creating the trip to the sultanate early will be 2016 NBO Golf Classic Grand Final champion Bernd Ritthammer. The 31 year old will be creating it a family members affair with his wife and youngster joining him in Muscat for the initial time and the German cannot wait to show them a distinct side of the Middle East.
“I have played in the nation numerous occasions throughout the Challenge Tour and also in final year’s Oman Open,” mentioned Ritthammer.
“From a golfers viewpoint I should say that the course is wonderful and I clearly have excellent memories of the Al Mouj Golf course due to my victory at the 2016 Challenge Tour occasion. I also had the opportunity final year to go to Wadi Shab which was gorgeous and a excellent encounter. This year I will arrive a day earlier and will bring my wife and my new born youngster as I want to show them the beauty of the Sultanate of Oman. My wife is in certain excited to see the Grand Mosque.”
Information Source: Muscat Daily