Oman Air and MCI, an occasion agency and expert congress organiser, signed a Memorandum of Understanding (MoU) to increase MICE traffic to Oman, at the not too long ago concluded IMEX occasion in Frankfurt, Germany.
Worth in excess of US$90bn across the globe, MICE (Meetings, Incentives, Conferences and Exhibitions) is a extremely profitable segment of the tourism market and 1 that Oman is actively targeting.
Abdulaziz al Raisi, chief executive officer of Oman Air, stated, attracting corporate meetings, conferences, incentive groups and exhibitions (MICE) is an essential concentrate for Oman Air. “The sultanate has hosted several events in current months attracting thousands of overseas attendees.
Additionally, the nation has been showcased by journalists going to Oman as effectively as by participants attending sporting events such as Ironman, Tour of Oman and Bike Oman, to name a handful of. All of these MICE events increase tourism revenues for the nation increase tourism revenues for the nation.” Richard Bodin, senior vice president, Oman Air Holidays stated, “We are delighted to be working alongside one of the world’s leading MICE agencies. We are committed to growing this critically important business segment and with their [MCI] professional approach and international reputation, we can promote Oman as an excellent venue for MICE activities.”
Ajay Bhojwani, managing director, MCI Middle East stated, “Combining efforts with the multi-award winning Oman Air will add huge strength to our proposals to prospective clients.”
Information Source: Muscat Daily