The National Transport Company of Oman (Mwasalat) has won an international recognition in the ‘Excellence in Marketing’ category at the International Association of Public Transport’s (UITP) Global Public Transport Summit, in Sweden, Stockholm.
Sultanate’s Public Transport Strategic Plan stood out of 300 participants from the Middle East and North Africa.
The winning project discussed the indicates and marketing presentations employed by the organization in developing a new culture for the use of public transport in the sultanate and the mechanism to encourage everybody to ride buses, particularly citizens.
The project also explained the solutions and methods that the organization seeks to create and how to industry them to attract much more customers. It also focused on building techniques that concentrate on enhancing client service, responding to and advertising their wants. UITP organises the Global Public Transport Summit when each two years as effectively as holding its award ceremony.
In 2017, Mwasalat had also won an award in the ‘Customer Experience’ category. The summit in Sweden from June 9-12 saw the participation of 474 exhibitors from 46 nations.
Held beneath the theme ‘The Art of Public Transport’, attendees at the summit have been shown what an fascinating and optimistic time it is for public transport.
Information Source: Muscat Daily