Sunday, 17 Nov 2019 | 20 Rabi Al Awwal 1441
Million reasons to cheer for Omani tech startup enabling safe school transport

Million reasons to cheer for Omani tech startup enabling safe school transport

The organization reached a milestone final month by supplying 1 million protected trips. It has also effectively secured a Pre-Series A funding of US$1mn (RO384,500 approx) by a prominent group of Oman-primarily based investors (Phaze Ventures, Oman Technology Fund-Wadi, Sparklabs Energy, Myrad Holding and Angels) and 1 Bahrain-primarily based investor (Dividend Gate Capital).

The organization is run by CEO Adnan al Shuaili, and is supported by Awadh al Shukaili, chief technologies officer, and Issa al Shuaili, chief operating officer.

According to Adnan, the funding will assist increase the organization additional to bring Internet of Things (IoT) and Artificial Intelligence (AI) to transportation and logistics. This will develop subsequent-generation of safe and wise transportation in the sultanate and the area.

“The investment will help us focus more on the growth of eMushrif operations across mass production of IoT devices, new technologies, sales, marketing and research, regional markets, as well as strengthening the product offering to feature state-of-the-art technologies and services in other transportation sectors,” Adnan told Muscat Daily.

He explained how the organization, because its inception, has enabled thousands of parents regain their trust in safe school transportation. “We have served many schools in Oman and have received positive reviews from everyone.”

Issa mentioned, “In the past two years of operation, we have served 50 schools in Oman. “Thousands of parents use our system every day which is installed on hundreds of buses across the country, and just last month, we completed one million protected trips.”

Explaining much more on the program, Adnan mentioned that eMushrif consists of sophisticated hardware and intelligent software program that assist schools and parents maintain track of buses and students. “We are also revolutionising commuting services in other verticals such as oil and gas by providing intelligent commuting management system,” he mentioned.

Shukaili mentioned, “At this day and age, Internet of Things and Artificial Intelligence are becoming an important part of logistics. At eMushrif we solve real-life problems using these technologies and challenge.”

The eMushrif program is bringing IoT technologies to school buses enabling automatic attendance marking, visual kid verify program and detection program to make sure no kid is left on the school bus. The program also gives school administrations and parents with mobile apps to track buses and youngsters along with essential notifications.

“At eMushrif we solve real-life problems using these technologies and challenge our own solutions every single day to set the bar higher and keep our clients happy. The funding will help us more on that. We also thank Oman Technology Fund for the support as well as Al Raffd Fund which helped us start our business,” Adnan added.

He mentioned that his organization was grateful for the help and calls upon the Ministry of Education to help as well. “We approached the Ministry of Education for our services but they opted to use the international company. Our services are of great quality and cost-effective and moreover we need support as SMEs.”

Information Source: Muscat Daily

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