As the publisher of Oman’s largest promoting everyday newspaper Muscat Daily, collectively with theweek newspaper, and our quickly expanding, extremely engaged and environmentally conscious followers on social media channels and our web sites, the possible to mobilise our readers and followers to produce action for a optimistic modify is considerable.
Over the coming months across our multi-media portfolio, we will raise awareness of the blight of litter in our nation, attractive to all members of society to engage with Apex Media and join our campaign. We will also collaborate and assistance organisations that are currently active in environmental preservation and improvement in Oman so that we could amplify their actions, successes and ambitions.
Critically, we aim to assistance the government and concentrate the nation’s focus on the eradication of litter in the sultanate.
Mark Rix, CEO
Join our campaign now
At Apex Media, we think it is essential to campaign on an problem that impacts all of us, regardless of whether living in Oman or just going to.
It is awful to witness litter in any circumstance and to come across lazily discarded waste on our stunning beaches, in our fantastic wadis or on the streets, is an eyesore and possible well being hazard for each humans and animals.
There is NO excuse.
The municipalities in each governorate supply sufficient public facilities for basic waste disposal, so how is it that we witness so significantly litter? A lack of awareness of the effects of littering, or possibly an attitude from these that do it, that ‘someone else will clear it up?’ Either way, it is an unacceptable behaviour and the extremely cause that legislation exists to penalise offenders.
A important figure in our campaign is the renowned FROG from Muscat Daily’s sister title theweek. We are delighted to introduce ‘Hopibi’ who will be involved in all our activities and campaigning more than the coming months. There is no doubt that Hopibi’s messages will be potent, following all, he can only survive in a clean atmosphere. His life depends on it. Check out his new column in theweek from Thursday, August 1.
Hopibi will appeal especially to our youngsters and this is exactly where the education relating to accountable waste disposal is required most in order to modify future behaviour for a cleaner atmosphere. A cleaner Oman.
Madhuparna Bhattacharjee, Deputy Editor, Muscat Daily
Hopibi – your frog
Meet ‘Hopibi’ the frog, an affable however wise and eco-friendly champion, who has been a well-liked icon in theweek for nicely more than a decade. Now, Hopibi has decided to frequently hop out of the pages of theweek and join Apex Media’s campaign along with Muscat Daily, going straight into the hearts of readers with several fascinating initiatives. Join him in his environmental campaign and make Hopibi a lifelong buddy!
How is it that we witness so significantly litter? A lack of awareness of the effects of littering, or possibly an attitude from these that do it, that ‘someone else will clear it up?’
Become a member of the ‘BITTER ABOUT LITTER’ campaign
Information Source: Muscat Daily