Emtek, the Indonesian conglomerate that took more than its improvement in 2016, that attempted to maintain the app relevant by equipping it with attributes such as video calling and Uber hailing could not hold fort any additional. “Three years ago, we set out to reinvigorate BBM consumer service. We poured our hearts into making this a reality. The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on,” the business stated.
Shakeb Aiyaaz, a mobile shop owner in Ruwi mentioned, “BBM was a craze among businessmen, professors and other corporates who used the service both for personal and professional work. Very few people could use the service those days due to its price.”
P Chandrasekhar, group basic manager, Jawad Sultan Group mentioned, “For quite a number of years, it was an integral part of my day-to-day routine and I could not fathom a life without it. It was BBM that revolutionised chat for both formal and informal occasions and its use has definitely left an indelible impact.”
Shyam Kumar, a mobile shop owner mentioned it was the advent of Apple and Samsung phones that brought the curtains down on BBM. “BBM lost the race after Apple and Samsung came and took over the entire messaging space with their user-friendly platforms. “To add to the impact, was social media. There was a time, when we sold hundreds of BlackBerry in a month somewhere between 2008 and 2011.”
There is absolutely nothing but nostalgia amongst the folks of Oman. Venkat Kumar, a single such user mentioned, “I remember there was also a news report that showed the then US President Barack Obama with a BB. It was a prestige to possess a BlackBerry at one time. I shall miss it badly.”
Information Source: Muscat Daily