The agreement which has been initiated as component of the bank’s Imprints CSR programme, was signed at the bank’s head workplace in the presence of H E Ahmed bin Nasser bin Hamad al Mehrzi, Minister of Tourism, Sheikh Waleed al Hashar, chief executive officer of Bank Muscat, senior officials from the Ministry of Tourism and management team members of the bank.
The agreement to create old Misfat village, which is a significant tourist attraction, was signed by Eng Zaher bin Hamad al Riyami, director common of Tourism Development at the Ministry of Tourism, Sheikha al Farsi, chief technique and corporate solutions officer of Bank Muscat, and Husni bin Mubarak al Abri, chairman of Al Misfat al Ahlia organization entrusted to handle the project.
H E Mehrzi mentioned that Misfat al Abriyeen is 1 of the most essential Omani villages for heritage and cultural tourism. The signing of the agreement to launch the tourism improvement project falls inside the framework of sustainable improvement. The project will produce a distinctive tourism expertise centred on the old Misfat village, highlighting Omani tourism technique primarily based on a sustainable improvement model that rewards nearby communities with preservation of the atmosphere and cultural heritage.”
The Ministry of Tourism carried out a extensive study in 2015 on the cultural heritage of the village and investment prospective to create a sustainable tourism project in cooperation with stakeholders in the private sector and the nearby neighborhood.
The Ministry of Tourism and Bank Muscat commissioned a study by the University of Liverpool, UK, primarily based on which the project is getting launched.
H E Mehrzi appreciated Bank Muscat’s efforts in supplying distinguished banking solutions and initiatives that fall inside the scope of social duty and wished good results to the bank and the project to contribute to the improvement march in the nation.
Bank Muscat is financing Misfat al Abriyeen project as component of its Imprints CSR initiative launched in 2016 to celebrate the sultanate’s 46th National Day. The principal elements of the project contain restoration of the principal gate of Misfat al Abriyeen and preserving its original attributes.
Restoration of some old mud homes will be carried out to set up a restaurant and bakery serving genuine Omani cuisine for vacationers and guests. Vehicle parking facility, tourist info centre and workplace, souvenir shop and signage top to the tourist spot will be created. The project will be completed inside eight months to 1 year.
Al Misfat al Ahlia organization, set up by nearby promoters, has been entrusted with the project, which will serve as a lengthy-term investment advantage, producing new employment possibilities for nearby youth and enterprise possibilities for little and medium enterprises (SMEs). Sheikh Waleed al Hashar, chief executive officer, mentioned, “Bank Muscat is proud to be the pioneer of CSR activities in the banking sector in Oman. As the leading bank in the sultanate, Bank Muscat is at the forefront in contributing to society and thereby setting a fine example to develop social responsibility as corporate culture. The signing of Misfat al Abriyeen project as part of the Imprints initiative underscores the bank’s commitment in complementing government efforts in sustainable development. With benchmark social and environmental dimensions, the initiative marks a big step in the public-private partnership to make lasting contributions to society and the nation.”
Sheikha al Farsi, chief technique and corporate solutions officer, mentioned, “Aimed at enhancing tourist infrastructure and contributing to sustainable development, Bank Muscat is proud to join hands with the Ministry of Tourism and sign the Misfat al Abriyeen project agreement. In step with the government’s economic diversification programme, the initiative is aimed at supporting start-ups and encouraging Omani entrepreneurship in the tourism industry. “The project encourages Omani youth to focus on providing basic amenities at Oman’s tourist attractions, thereby ensuring sustainable sources of income for the local community. The project will contribute to promoting tourism and creating job opportunities for SMEs and the local community.”
During the ceremony, Sheikh Dr Mahmoud al Abri delivered a speech on behalf of the residents of Misfat al Abriyeen and thanked the Ministry of Tourism and Bank Muscat for their efforts and help for the implementation of the project, stressing the significance of the initiative in the improvement of nearby communities. The project will give a considerable increase to tourism as nicely as sustainable improvement in the wilayat of Al Hamra, he added.
Information Source: Muscat Daily