Inspired by several classic components of Turkish style and culture, the new uniforms incorporate conventional patterns discovered in artisanal glassware, ceramics and calligraphy with modern textures and specifics.
The collection combines shapes and colours discovered in Istanbul Bosphorus with a new ‘flow detail’, produced to symbolise the effortless and dynamic power flowing by means of Turkey’s most dynamic city as an intersection among East and West. The worldwide airline, which flies to much more nations than any other, paired up with Milan-primarily based Haute Couturier Ettore Bilotta to develop the dynamic new uniform style heralding a new era and brand identity for the national flag-carrier. Unique and recognisable with a deep red and anthracite grey palette, the collection consists of hats, gloves, pyjamas, dresses, bags and accessories. Another important aspect of the project is that the uniforms of cabin, cockpit, flying chefs and ground solutions will be streamlined beneath a single style method to provide the passengers to reside a holistic brand expertise.
Bilotta’s styles bring collectively the type and function, an important consideration for an airline that flies to most international destinations in the planet. New styles had been not only conceptualised in consultation with style leaders and Turkish Airlines’ personal team of cabin crew, but tested rigorously on lengthy-haul trial flights in various climates.
M Ilker Aycı, Turkish Airlines chairman of the Board and the Executive Committee, mentioned, “Turkish Airlines is always thrilled to collaborate with such creative and distinctive talents which blend elegant and practical design. While maintaining traditional elements of Turkish design and culture, the new uniforms are professional and stay true to a culture of hospitality, just like our airline.”
Ettore Billotta, style designer for the uniforms mentioned, “When I began to style for Turkish Airlines, the initial point that inspired me was Istanbul. This city has been a melting pot for art and civilisation for centuries and has a uncommon richness as a typical heritage of several cultures.
“I wanted to bring elements from traditional calligraphy and mosaics together with the new interpretations of Turkish motifs, which emphasise modern lines, into foulards and ties to reflect a contrast and duality.”
Information Source: Muscat Daily