Shweta will function in the brand’s most recent Television campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ worldwide brand ambassador given that 2012.
The father-daughter duo will enact the particular bond they share on film for the very first time.
The ad film, scripted by L&K Saatchi & Saatchi and directed by G B Vijay from Sculptors Production, narrates the story of a father and daughter, although also echoing the values of trust and transparency, that brand Kalyan Jewellers stands for.
Shweta, who lately announced her upcoming book, is also identified inside close circles as a designer.
On board Kalyan Jewellers, Shweta will be the face of numerous client-centric initiatives of the brand. Renowned for her sartorial elegance, Shweta will also bring her special style sensibilities by curating signature collections for the brand.
Ramesh Kalyanaraman, executive director, Kalyan Jewellers, stated, “We are very delighted that Shweta has consented to participate in a Kalyan Jewellers brand Television campaign. We have had a lengthy association with the illustrious Bachchan loved ones, representing the brand globally.
“We think that the audience will really like to see the film wherein, each Bachchan and Shweta play the part of a father and daughter, in an ad film for the very first time. As a brand, Kalyan has usually celebrated the bonds of loved ones and relationships and the new film epitomises loved ones values. Shweta’s style inputs will also augment Kalyan’s chic and trendy signature collections.’’
The TVC, which is also becoming shot in Malayalam, will have Manju Warrier playing the part of Bachchan’s daughter. The advertisement is anticipated to go on air in July.
Information Source: Muscat Daily