Thursday, 25 Feb 2021
Tamani Global Development & Investment has signed an agreement with Doha-based Elan Group to open its Novo Cinemas in edge Digital Out-of-Home (DOOH) network at the two sites contributing to the development of the DOOH advertising sector in the sultanate.

Qatar’s Novo Cinemas to open in Muscat and Sohar

Elan will launch two Novo Cinemas at the upcoming signature developments of Tamani – Mall of Muscat and Sohar China Downtown.

Sheikh Mahmood al Jarwani, chairman of Tamani Global Development &amp Investment mentioned, “Joining forces with Elan Group will enable us to cater to the needs of the entertainment and media scenes of the Sultanate of Oman. Under this agreement, we will create a platform to cater to these dynamic industries, set new industry standards and will positively contribute towards enriching the visitors’ experience at our unique shopping centres: Mall of Muscat and Sohar China Downtown.”

Jaber Abdullah al Ansari, chief executive officer, Elan Group, mentioned, “A crucial element of Elan Group’s strategy is to grow by entering new markets, and achieving business objectives overseas. We realise the importance of entering the Omani market, and we believe Tamani Global Development & Investment would represent a perfect partner for us there.”

Novo Cinemas is identified for becoming 1 of the best theatre chains in the Middle East, and for offering the most revolutionary encounter in the GCC.

DOOH refers to dynamic media distributed across location-primarily based networks in venues such as, but not restricted to cafés, bars, restaurants, wellness clubs, colleges, arenas, fuel stations, comfort retailers, salons, and public spaces.

Information Source: Muscat Daily

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