The participating parties have signed the MoUs outlining their commitment and responsibilities to the campaign. An executive committee comprising representatives of each and every organization, will function closely with ORSA to raise awareness on the significance of the use of kid seats to make sure that they are a driving force in enhancing the security of kids from injuries and fatalities on Oman’s roads. This is in line with the government’s efforts and lately passed legislation.
Ali al Barwani, CEO, ORSA mentioned, “We will be preparing for the campaign during Ramadan and will launch it immediately after. We will also benefit from the Salalah Tourism Festival during the khareef season as you see a lot of visitors during the time.”
Barwani added, “Endorsed by the ROP, the 3-phase campaign will advocate use of kid automobile seats by means of numerous public outreach activities. They will be implemented across a quantity of schools, hospitals, and purchasing malls of Oman. In addition, nannies will be provided specialised coaching on correct installation of kid automobile seats also.
“Finally, the use of car seats will be reinforced by the participating companies’ human resources department and Health, Safety, Security and Environment (HSSE) policies which will impact nearly 10,000 families. All this will be underpinned by a multi-media communications programme that will focus on every aspect.”
Barwani mentioned the campaign seeks to influence road behaviour and modify the driving culture in Oman to shield kids, and make roads safer for future generations. “Simply put, car seats save children. A child’s body cannot withstand the impact of a collision and therefore is more prone to injuries. Research shows that the only proven to protect children is by putting them in properly fitted, purpose-made child car seats that are appropriate for their height, weight and age.”
A great automobile seat is not sufficient, mentioned Barwani. “We need to ensure parents not only understand the importance of car seats but also why they need to take it seriously and educate them on how to properly install them and avoid mistakes.”
Brig Gen Dr Mohammed Awadh al Rawas, director basic of site visitors at the ROP mentioned, “The ROP represented by the Directorate General of Traffic is making great efforts to enhance traffic safety in Oman. Through its hard work and collaboration with community leaders and citizens alike, the ROP has been able to successfully reduce the number of traffic accidents. The number of accidents reduced by 67 per cent , injuries by 43 per cent , and deaths by 53 per cent since 2012.”
Brig Gen Dr Rawas lauded ROP’s commitment to involve the neighborhood in its efforts to improve site visitors security and minimize car accidents. “This comes in line with the new traffic regulation which makes it mandatory for drivers to ensure children under the age of four use a car safety seat while travelling. The ROP will continue its efforts to raise awareness and work with both government entities and members of the private sector to make the sultanate’s roads safer for all.”
Road accidents are the major result in of death and injury amongst kids. According to 2016 site visitors statistics, 1 out of eight deaths on Oman’s roads requires a kid. Earlier this year, the ROP issued much more stringent site visitors laws such as the mandatory use of kid seats for kids below 4 years. Studies indicate that automobile seats can minimize the threat of death in an accident by much more than 50 per cent.
Information Source: Muscat Daily