Amna Abdul Jalil Mohammed al Morshedi, whose firm Sohar Dates won the ‘Best Home Business for Small and Medium Enterprises’ at the Entrepreneurship Award 2017, has worked for much more than 40 years from residence creating delectable Omani delicacies from dates.
Speaking to Muscat Daily
, Amna stated, “I inherited this business from my parents and grandparents. Ten women work with us. Sometimes, we prepare more than 40kg of Omani halwa a day. We mix dates with ingredients such as saffron, cardamom, honey, nuts, black seeds and milk to make the halwa. We divide the work among us. Other members are involved in the packaging and marketing of products.”
Amna stated that she got a sales licence from the Ministry of Commerce and Industry in 2011. “I have participated in the dates festival in Nizwa and similar such events in schools and universities. Tourists from Qatar, Abu Dhabi, Egypt, Canada, the US and UK buy our products.”
She stated that her firm imported gear from Lebanon and Dubai to make the entire method mechanised. “The Ministry of Agriculture and Fisheries too has supported to expand my business. Social media channels have played a key role in helping market our products.”
Amna stated that her firm has now applied for an export licence to expand the company additional. “I have worked hard to establish the business after my husband passed away more than decade ago. My family members have been a source of strength for me. I advise women to set a goal to achieve it.”
Information Source: Muscat Daily