The Omani delegation will be headed by HE Ahmed bin Nasser Al Mahrizi, Minister of Tourism. The 3-day occasion, which would conclude on November 7, is second biggest exhibition of travel and tourism business of the planet. The Ministry of Tourism and other tourism establishments of the nation are participating in the occasion to market and aggressively industry Omani tourism items.
The Sultanate is participating in this international tourism occasion to open wider horizons for marketing and advertising of its tourism destinations and solutions. This would also give it an chance to find out from experiences of different other participating nations and international tourism organisations. It would also assist it understanding exactly where the planet tourism business has reached in improvement and what are the prominent gives and promotional campaigns. This occasion is anticipated to give an chance to the Omani participates to construct relationships and locate possibilities for direct cooperation in between different Omani tourism establishments and their international counterparts. This would assist in attracting investments in Omani tourism sector which is continuously expanding and opening promising possibilities.
Ahmed Al Mahrizi, Minister of Tourism and head of the Sultanate’s delegation mentioned: “The Sultanate wants to participate in the World Travel Market London every year as it is the second largest tourism fair in the world. Various organizations, entities, institutions, establishments, decision makers, government officials, major entrepreneurs and investors participate in this event. “
Contrary to the huge halls and pavilions committed to participating nations, the World Travel Market London is recognized for its qualities as it becomes location of world’s best officials, investors and specialists of travel and tourism, hospitality, aviation and tourism media. This occasion discusses significant subjects which includes newest developments in the sector and focusses on problems getting faced by accountable and sustainable tourism and its contemporary technologies as effectively as objectives of World Tourism Organization.
The quantity of vacationers who visited the Sultanate from the British industry in 2016, had been 137,170. Their quantity reached to 143,224 in 2017 which is a development four.four% more than prior year. The quantity of British vacationers who visited Oman till the finish of September in 2018 has currently reached to 114,006.
Ahmed Al Mahrizi mentioned that the expanding quantity of vacationers coming to the Sultanate from the United Kingdom was encouraging the promotion of the Omani tourism items, projects and facilities and new solutions. It will assist in preserving sustainable development of the quantity of vacationers coming to the Sultanate from 1 of the most crucial international tourism markets we are targeting. This international forum will give an chance to the institutions of the Omani tourism sector to maintain themselves abreast of the newest developments and trends of the markets and the specifications of vacationers. It will also assist them introduce newest items, projects and facilities offered to vacationers who are coming to Oman from various nations, like opening of new Muscat International Airport, hotel establishments and electronic visa facilities. This would attract vacationers to the Sultanate all through the year.
Al Mahrizi mentioned that the ministry, as component of Omani technique for tourism and associated promotional plans, has carried out research for a quantity of targeted tourism markets, in cooperation with specialized international institutions. In the light of the outcome of these research, it has created mechanisms of getting into into these markets and ascertained what the vacationers of every of these markets need. The ministry is focussing on diversity of promotional techniques utilizing different platforms, events, internet sites and contemporary communication technologies.
He appreciated that the establishments and institutions of the tourism sector of Oman have shown their enthusiasm in participating in such a significant international tourism occasion. It shows that there was efficient partnership in between public and private sectors of tourism in the nation. These establishments understood the value of promotion of their tourism solutions, items and gives by their personal presence in the planet markets and their personal direct interaction with their international counterparts. It will strengthen their part in the sector.
The pavilion of the Sultanate of Oman will have 24 tourism organizations and establishments operating in the Oman. Two of these organizations are supported by the Small and Medium Enterprises Development Authority (SME. They are Al Zahabia Tourism and Al Furat Travel and Tourism. Muscat Municipality will also be present their to market Muscat Festival 2019 and Tour of Oman.(ENDS)
Information Source: Muscat Daily