Thursday, 25 Feb 2021
H E Ahmed bin Nasser bin Hamad al Mehrzi, Minister of Tourism on Tuesday signed an agreement making Oman an official partner of the world travel exchange ITB Berlin 2020. The agreement was signed on the sidelines of the World Travel Market in London, in which the ministry is representing Oman along with a number of tourism companies.

Oman becomes official companion of ITB Berlin 2020

The ITB Berlin has selected the sultanate to be its companion in recognition of MoT’s efforts to strengthen Oman’s tourism sector and enhance development in the European marketplace. It is also a type of appreciation of its continuous participation in the annual fair.

The invitation to the sultanate to turn out to be the official companion of the World Travel Exchange in the year 2029 was extended by its organisers.

H E Mehrzi thanked ITB Berlin to make the sultanate its official companion in the globe travel marketplace in Berlin in 2020.

“The organisers of the world travel market ITB Berlin have decided to make the sultanate its official partner as appreciation of the huge efforts made for promotion of the tourism sector and the growth which is seen recently. This is part of the government’s aspirations to strengthen development and growth and diversification of economic sources.”

He mentioned that the chance, which it has got as an official companion of the globe travel exchange ITB Berlin will highlight the sultanate’s tourism sector and additional market its vast tourism components.

H E Mehrzi mentioned that the participation of the sultanate as a companion of the globe travel exchange ITB Berlin 2020 would open doors for the Ministry of Tourism to improve tourism promotion making use of this platform.

It would use the platform all through the year for promotion of tourism to attain out to 570mn folks in the European marketplace, which is also getting targeted by the sultanate, as a single of the main tourist markets by means of media coverage of the exhibition, especially in print, radio channels and Internet.

It has access to around 19mn workers of the tourism sector such as travel and tour agencies. It would also give an chance to place Oman’s marketing and advertising logo on the site of the Berlin exchange, which is browsed by a lot more than 14mn folks. He mentioned that this was component of the plans of the ministry to utilise all main international promotional platforms to strengthen the tourism sector of the nation.

“The promotional efforts for the tourism sector are in line with the sultanate’s plan to provide more facilities for tourist visas, start direct flights of the national carrier of the sultanate, Oman Air, to and from Moscow and a number of world capitals. The sultanate aims to increase the number of tourists coming from the German market to more than 50,000,” mentioned H E Mehrzi.

The World Travel Exchange ITB Berlin is a single of the biggest international tourism exhibitions. It attracts about 175,000 guests. The quantity of exhibitors in the World Travel Exchange in Berlin in 2017 was 10,000 from a lot more than 185 nations who came right here to market their goods and tourism. More than 7,000 representatives of 500 media organisations had been present at the occasion.

Information Source: Muscat Daily

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