Wednesday, 16 Oct 2019 | 17 Safar 1441
OAB featured in Branch Transformation Conference

OAB featured in Branch Transformation Conference

The conference was focused on the ‘human-centred design and digital technologies for future branches’ and presented OAB’s ongoing bank transformation efforts as a case study. OAB was also the only bank from the sultanate to attend the conference.

Fahd Amjad, GM of the Retail Banking Group at OAB, stated, “For any bank, its branches are its core channel of interaction with its customers. As a result, it is usually the first point of contact between a prospective customer and a bank. It is therefore of vital importance that anyone who walks through the doors of our branches is treated to the best possible banking experience in the country. In fact, our vision for this transformation strategy was to be the leading retail bank in Oman in terms of customer experience.”

The conference was held more than the course of 3 days at the Fullerton Hotel in Singapore and saw the attendance of more than 150 of enterprise leaders and directors of important divisions inside different banks, insurance coverage organizations, credit unions and telecommunication organizations from across the Asia-Pacific Region. Attending the occasion on behalf of OAB and participating as a single of 14 speakers at the conference was Ibrahim Gailani, head of Branch Transformation at OAB.

The occasion was mostly focused on 4 important subjects – ‘increasing customer footprint through a human-centred design’, ‘transforming the traditional branch to serve complex financial needs and provide a personalised experience’, ‘automating branch processes through self-service and smart ATMs’ and ‘developing digital capabilities for a seamless omni-channel experience’. The conference also incorporated two in-depth workshops, six interactive roundtable discussions and ten case research, of which OAB was a single.

“It was an honour for us to be treated as a case study as such a prestigious conference. It provided an opportunity for us to share our experience and success story with business leaders from across the region. In fact, the success of our strategy coupled with the positive feedback we have consistently received from customers has gotten us selected by several international conference bodies to be showcased as a ‘example of excellence’ at expos across Europe and Asia throughout 2018,” added Amjad.

Over the course of the previous 3 years, OAB has been going by means of a dramatic transformative journey, shifting its concentrate from a lot more standard corporate enterprise towards a really contemporary retail-oriented bank, a single that utilises an sophisticated digital banking platform to compete at the highest level and grow to be a top bank in the sector.

The journey has so far been a tremendous good results for the bank thanks in big component to the ongoing branch transformations that see its current branches getting updated to function an enhanced brand identity with a refreshed appear and really feel. This sleek, contemporary and streamlined appear is augmented by a quantity of sophisticated attributes and systems. These contain a new digital meet and greet facility with a streamlined queuing method, private advisory spaces with moving monitors for a lot more individual interaction, with each other with digital signature pads and ID card readers inside the advisory station style. All flagship branches also function a separate ‘Elite’ reception, lounge and offices, in order to supply premium clients with an sophisticated and private encounter that remains memorable. The branch transformation combines components of style, type and function and aims to elevate the consumer encounter as a entire resulting in far better service. Last year alone, they managed to total six branch transformations and have eight a lot more planned for this year, a single of which has currently been launched.

Oman Arab Bank is a single of the initial banks to be established in Oman, with a wealthy and proud history. Today, the bank operates a nationwide network of 65 branches and representative offices across and 148 ATMs spread across the sultanate. OAB offers the total variety of economic goods.

Information Source: Muscat Daily

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