Sunday, 20 Oct 2019 | 21 Safar 1441
National Detergent Company launches ‘Clean Oman’ campaign

National Detergent Company launches ‘Clean Oman’ campaign

The team from NDC has been going to schools and speaking to students from class fifth to eight grades in order to raise awareness about great hygiene habits. The team also emphasises students’ active participation in maintaining their house, college and surroundings clean for a far better tomorrow.

Supported by the Ministry of Education, the ‘Clean Oman’ campaign till date has reached out to more than 80,000 college students in Muscat, Sur and Sohar.

After the briefing, NDC team hands more than samples of its premier items – Bahar and D’Zire Ultra Soap to the students. The students also get a likelihood to win smartphones and tablets by sketching their favourite Bahar items and posting them on the Facebook web page of NDC. In the coming weeks, the team from National Detergent will be going to much more schools in Sohar.

Anish Kumar, head of Marketing and Regional Sales, NDC, mentioned, “Emboldened by the positive response to the initiative, we want to continue educating students in Omani schools on the importance of adopting healthy hygienic habits. NDC believes that businesses must make a positive contribution to society by being socially responsible. All our products promote and ensure hygiene, and that is why we have decided to focus on this campaign. This initiative has been well received in schools across Muscat, Sur, and now in Sohar. We wholeheartedly thank the Ministry of Education for their support to this initiative.”

“The ‘Clean Oman’ campaign is in line with NDC’s corporate social responsibility strategy that focuses on three main elements: Environment, human capital and community. We believe that by educating and engaging the upcoming generations on the importance of clean Oman, we are able to shape their behaviour to help maintain and preserve our environment and the beauty of the nation,” he added.

Over the years, National Detergent has been involved in numerous social initiatives like making use of Omani transporters for its logistics activities and opting for solutions supplied by Omani nationals. The business encourages neighborhood talent and motivates them to turn out to be self-employed by providing instruction and jobs straight or indirectly connected to the detergent market.

In November final year, NDC’s flagship brand Bahar won the 2017 edition of Oman’s Most Trusted Brand award in the Omani Brand category. Bahar was voted the most trusted brand amongst all the Omani brands across numerous industries in an on-line survey performed by Muscat Daily.

Oman’s Most Trusted Brand Awards is a prestigious award presented to the most trusted brands in the nation by Apex Press and Publishing primarily based on what the common public perceives as the brands they trust the most. NDC, 1 of the sultanate’s top FMCG businesses, manufactures and distributes a wide variety of very reputed and effective brands covering numerous segments like detergents powders, liquid detergents, soaps, shampoos, allied laundry aids and other household cleaners. NDC has a variety of items and great brand equity not only in Oman, but also in the UAE, Saudi Arabia, Bahrain and Qatar. The business exports to much more than 50 nations.

Information Source: Muscat Daily

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