The brand brings to life MIC’s part as a trusted companion to its clients and contains an updated visual identity, logo and tag line. This marks the most substantial modify to the MIC brand given that its inception in 1995.
“It was time for a change,” mentioned Philip K Philip, CEO, Muscat Insurance Company.
“Now, over two decades later, being friendly and approachable isn’t enough. What consumers are looking for, from a company like ours, is a partnership to positively impact their lives and the communities we serve. By doing so, our goal is to become one of the region’s leading insurance companies.”
The new branding push is the initial extensive rebranding for MIC given that 1995. Philip added, “The new brand reflects our company’s transformation and differentiates us in the marketplace, ultimately driving greater value for our customers and shareholders.”
MIC’s extended-term commitment to assisting clients in the course of their most tough moments has led to a new underpinned phrase, ‘Like A Brother’. The brand unveiling took spot at the Kempinski Hotel Muscat at Al Mouj, below the auspices of H E Yahya bin Saeed bin Abdullah al Jabri, chairman of the Board of Directors of Capital Market Authority.
In the presence of the chief guest, chairman Sheikh Aiman Ahmed Sultan al Hosni, Board of Directors, management, employees and media, the brand identity of MIC was unveiled in a glamorous show coupled with beautiful light shows and Poi LED artists followed by a gala dinner.
There had been two other significant announcements at the occasion. Firstly, the launch of the new Comprehensive Insurance Management System and secondly the launch of a new and refreshed web site each undergoing a significant revamp given that 1995.
“This is the first time we have made any changes to our insurance management system. We decided to move to a new advanced, faster system altogether as it is important to keep up with technology,” mentioned Philip.
“We also proudly present to everyone, our new website. It has been designed carefully keeping in mind the user experience and feel, much faster and advanced. We plan to offer branch-like experience to our customers and extend our services to our customers in Oman and across the region.”
Dr Thomas Alexander, CEO of Al Adrak Trading and Contracting mentioned, “We have been dealing with Muscat Insurance Company since 1995 and they have provided hassle-free service. I have no complaints whatsoever.”
Information Source: Muscat Daily