The occasion was inaugurated by Russ Dixon, deputy head of Mission, British Embassy, Oman, on April four, at Lulu Bausher in the presence of Lulu officials and consumers. Nabil Muhammed al Ajmi, assistant director of Health division, Muscat Municipality, was also a guest of honour at the occasion. The promotion, which is a celebration of British culture in Oman, is aimed to mark the deeper ties in between the two nations.
The fest, which will run till April 10, will serve as a platform to market the very best of British brands amongst the nearby as effectively as the expatriate communities in Oman. It is also an occasion to blend with each other the culture and heritage of the two nations. The occasion will also serve as an chance for consumers to discover the culinary delights and lifestyles of Britain. For this promotion, Lulu has stacked up its shelves with a variety of fresh meals, frozen meals, confectionery and seafood, exclusively flown in from the UK. Special in-shop counters are also place up to allow consumers to get a genuine taste of some of the very best British delicacies. From fish and chips to pies, cakes and the very best-loved chocolate and toffee brands, Lulu has every little thing in shop for the fest.
Apart from their line of fresh imports of dairy, fresh and frozen fruits and vegetables, the fest will also have a assortment of confectioneries, breads, goat’s milk, plain and flavoured yoghurts, and various varieties of canned meals also.
A V Ananth, director of Lulu Hypermarkets Oman, India, and Sri Lanka, stated, “Through this event, our goal is to showcase the very best of what Britain has to offer. Beautiful Britain 2018 will be a time of celebration and a great opportunity for the British community and those promoting British products to come together and enjoy the products.”
Information Source: Muscat Daily