Sunday, 20 Oct 2019 | 21 Safar 1441
Jeep becomes first automotive brand to receive ‘Cult Brand’ honour

Jeep becomes very first automotive brand to obtain ‘Cult Brand’ honour

Jeep is the very first and only automotive brand to be recognised by the association. Eight brands and their leaders, have been honoured at The Gathering in Banff, Alberta for their outstanding courage and unconventional pondering in reaching enviable brand engagement and reaping the rewards of cult-like status.

“Having the Jeep brand acknowledged as a Cult Brand Honoree is a testament to the people, who since 1941, have dedicated themselves to building the world’s most capable SUVs, whose off-road capability is second to none,” mentioned Mike Manley, head of Jeep Brand – FCA. He added, “The global Jeep community is like no other. There is no other automotive brand that is so instantly recognisable and woven into the history of its home nation yet recognised around the world, and one that is protected with such a passion by its owners, fans and followers.”

Founded in 2013, The Gathering focuses on honouring the principles and practices employed by the world’s most effective brands, which have come to dominate their industries or categories by winning the irrational loyalty and devotion of consumers and fans the globe more than.

“Other automotive brands have been nominated over the years, but it’s so fitting that Jeep is the first Cult Brand Honoree,” mentioned Chris Kneeland, co-founder of The Gathering and Chair of the Brand Selection Committee. He added, “It’s an iconic brand with vehicles that stand apart from any other in the automotive category. Their marketing, product innovation and customer engagement are best-of-breed and represent exactly how cult brands foster internal and external brand engagement.”

Built on much more than 75 years of legendary heritage, Jeep is the genuine SUV with class-top capability, craftsmanship and versatility for individuals who seek extraordinary journeys. The Jeep brand delivers an open invitation to reside life to the fullest by providing a complete line of automobiles that continue to offer owners with a sense of safety to manage any journey with self-assurance.

The newest addition to the Jeep variety in the Middle East, and accessible in showrooms across the area from April this year, is the Jeep Compass, the all-new compact SUV that gives an unmatched mixture of attributes, such as – legendary, very best-in-class 4×4 off-road capability modern and genuine Jeep design and style superb on-road driving dynamics open-air freedom fantastic interior and cargo space plus a complete array of sophisticated user-friendly connectivity and security technologies.

Powered by a two.4l Tigershark petrol engine with MultiAir2 technologies, it delivers 172 horsepower at six,400rpm, 237Nm of torque and is paired to a nine-speed automatic gearbox. Superior on-road driving dynamics outcome from its architecture, totally independent suspensions, segment-exclusive frequency damping front-and-rear-strut program and precise electric energy steering.

Recently awarded the maximum 5-star EuroNCAP rating, it gives much more than 70 active and passive security systems and for added protection, boasts of a ‘safety cage’ building with much more than 65 % of higher-strength steel this not only contributes to crashworthiness, but is additional proof of a level of engineering sophistication that tends to make this automobile the most capable little SUV ever.

In addition to Europe’s top security rating, the Compass also earned a Top Safety Pick rating from the US Insurance Institute of Highway Safety (IIHS), reaching ‘good’ ratings in every of 5 demanding IIHS tests that evaluate crashworthiness. Its accessible Automatic Emergency Braking (AEB) technologies also earned a grade of ‘superior’. Each is the highest achievable IIHS rating in its category.

Inside the Compass, which comfortably seats 5 adults, sophisticated interior particulars define your driving expertise. Available premium LED ambient lighting adds an inviting aura inside the cabin, although clean, sculpted types and sophisticated Piano Black and anodised Silver bezels with chrome knobs add upscale distinction.

Thoughtful, helpful regular functions such as the fold-forward front passenger seat and 60/40 split-folding rear seats plus the accessible energy rear lift gate and revolutionary height adjustable cargo floor that enables you to reduce the rear cargo floor to accommodate the transport of taller products or raise the floor to aid ease load-ins and produce a level carrying surface, imply that you can configure the interior to match your certain wants.

A complete variety of Jeep models are accessible at Dhofar Automotive showrooms. For much more info, contact +968 2452 4530.

Information Source: Muscat Daily

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