Friday, 16 Apr 2021
Hyundai Motor has announced a multi-year partnership with AS Roma, becoming the global automotive partner of the club. The Hyundai logo will be presented on the back of the famous red and gold jersey in all domestic competitions from next season until 2021.

Hyundai Motor indicators multi-year agreement with AS Roma to grow to be worldwide automotive companion

Representing the initial time that Hyundai has established such a partnership in the Italian football industry, the brand will function closely with AS Roma to develop a variety of revolutionary initiatives and beneficial rewards for the club’s supporters, aiming to bring ease to fans’ mobility and make football much more accessible to them. In activating the partnership, Hyundai will also be visible across the club on residence match days in the kind of LED perimeter marketing, at the club’s instruction ground and via a diverse social and digital media presence, amongst other rights.

Andreas-Christoph Hofmann, vice president Marketing and Product at Hyundai Motor Europe, mentioned, “This partnership is another major milestone for Hyundai and adds to a growing list of domestic football sponsorships in capital cities across Europe following our deals with Chelsea FC, in London, Club Atlético de Madrid and Hertha BSC.” Guido Fienga, chief operating officer at AS Roma, mentioned, “We are delighted to be announcing our new partnership with Hyundai, a highly successful company.”

Information Source: Muscat Daily

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