With its laid back, good vibes, Three Little Birds is the excellent song to encourage football fans to overlook their worries and concentrate on the tournament as a complete, embracing it as a celebration of sport, rather than experiencing the highs and lows of each and every match. Hyundai and Maroon five wanted to preserve as close to the original song as feasible as a mark of respect for Bob Marley and to capture its original spirit of peace and freedom.
Shot on place in LA, the accompanying music video is the inventive brainchild of critically acclaimed Korean-American film and music video director, Joseph Kahn who has worked with artists which includes Lady Gaga, Dr Dre, Snoop Dogg, Mariah Carey, Destiny’s Child, Christina Aguilera, U2, George Michael and Kylie Minogue, to name a handful of. In 2003, he won a Grammy and MTV VMA for Eminem’s ‘Without You’.
He also not too long ago won a second Grammy for Best Music Video of 2015 for Taylor Swift’s ‘Bad Blood’ ft Kendrick Lamar.
Kahn was also accountable for making the new Hyundai tv advert broadcast throughout the 2018 FIFA World Cup Russia. Featuring Maroon five and shot against a football stadium backdrop, it shows the band performing their version of Three Little Birds although stopping some disasters from taking spot. The video is shot in a reggae developed globe developed to showcase the soul of a Maroon five efficiency. The silhouettes of the band are formed from all-natural components which includes wood, stone, feathers and jewels, intercut with male and female reggae dancers bringing power to the music. The dancer’s bodies are then transformed into hundreds of miniature models of Hyundai’s new fuel cell electric car, NEXO, driving in time to the beat, just before becoming defined by beams of headlights illuminating their figures against a darkened background. Maroon five stated, “Bob Marley is one of the greatest artists in the history of music; he is truly a genius, so we were excited to be given the opportunity to cover ‘Three Little Birds” for Hyundai’s new campaign.”
Aside from music, football played a main function all through the life of Bob Marley. He grew up playing the sport in fields and streets as nicely as in the recording studios. He supported Brazilian club Santos and idolised World Cup legend, Pelé. He famously stated, “Football is a whole skill to itself. A whole world. A whole universe to itself. Me love it because you have to be skilful to play it! Freedom! Football is freedom.”
Head of Marketing Division, Hyundai Motor Company, Minsoo Kim stated, “Hyundai has a extended-standing history in football as a proud sponsor of FIFA because 1999.
The partnership with Maroon five has permitted us to provide a a lot more revolutionary brand encounter to our clients.
“For the 2018 FIFA World Cup Russia, Maroon 5’s modern take on Three Little Birds tells people to forget their worries, reflecting Hyundai’s new brand campaign, ‘Hyundai exists to enhance everyday lives with quality time’, which informs customers about using our smart technology to keep safe and worry free while on the roads.”
This year, apart from functioning with Maroon five to release Three Little Birds, Hyundai Motor has also developed the ‘FIFA World Football Museum’ exploring the history of football and fan culture for fans.
There are also a quantity of fascinating competitions all through the tournament that fans can enter to win incredible prizes.
Information Source: Muscat Daily