Tuesday, 19 Jan 2021
The Genesis G70 was recognised as a finalist in the 2018 International Design Excellence Awards (IDEA) by The Industrial Designers Society of America (IDSA). The organisation evaluated the G70 based on its design innovation, user benefits and social responsibility.

Genesis G70 named finalist in 2018 International Design Excellence Awards

Luc Donckerwolke, executive vice president and head of Genesis Design, mentioned, “Being a ‘design-first’ brand means that our ultimate goal is to shape fascination and desire with the passion, dedication and talent from our studio team. The G70 being named a finalist in the prestigious IDEA competition is validation of those efforts and support that our design has captivated the jurors’ senses with its tensioned, muscular volumes.”

The 2019 Genesis G70 luxury sport sedan resets benchmarks and expectations in its class for the holistic integration of efficiency, refined luxury and aerodynamic style. The all-new G70 showcases the future path of the Genesis brand’s design and style identity by representing athletic elegance in its exterior styling, as the automobile captures each beauty and tension, like an athlete poised to execute. Thought is a premier international design and style competitors, recognising and advertising design and style excellence across a wide array of industries and disciplines carried out annually by the Industrial Designers Society of America (IDSA).

Thought judging is primarily based on the following criteria of Design Excellence: Design Innovation, Benefit to the User, Benefit to the Client, Benefit to Society and Appropriate Aesthetics. Genesis, the newest luxury automotive brand, strives to make a good distinction in the lives of discerning clients, therefore becoming an essential element of their life-style.

As a design and style-focused brand, Genesis has introduced fascinating models that embody athletic elegance, beginning from the brand’s flagship model G90, mid-size luxury sedan G80 and its derivative G80 Sport. The current debut of G70 sport sedan completes the brand’s sedan lineup.

All Genesis models in Oman are supplied along with exclusive customer-centric programmes to elevate the luxury ownership encounter via the Genesis mobile app and Genesis Connected Services, for details on the vehicle’s well being, driving and upkeep details. The Genesis encounter consists of complimentary upkeep, road side help, map care service and courtesy automobile service.

Information Source: Muscat Daily

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