Thursday, 28 Jan 2021
People in Oman can look forward to experiencing and celebrating American cuisine and products through October under the Discover America Festival.

Discover America Festival invites individuals to discover cuisine, items

The festival, created to highlight the powerful financial connection in between the US and Oman, has returned for the fourth year. The official launch reception of the Discover America Festival 2018 will be on October eight at the Hormuz Grand Hotel. The Oman American Business Center (OABC) will host this occasion for member businesses, festival partners, and other VIPs, with unique guest H E Marc J Sievers, US Ambassador to Oman.

Presented by OABC, in partnership with the US Embassy, the festival will function more than a dozen events, promotions, and activities across Muscat’s hotels and retailers. The occasion, planned in coordination with the 150-member businesses of the OABC, will highlight regional American cuisines at themed events such as a Big American Brunch – ‘Taste of the American South’ – and an evening BBQ occasion with a film screening on the beach.

H E Sievers expressed his help for the several upcoming events highlighting the powerful industrial connection in between the US and Oman. “The Discover America Festival is a celebration of the strong brand recognition US products enjoy in Oman, almost all of which enter duty free under the US-Oman Free Trade Agreement,” he stated.

Hotels across Muscat will highlight their American flavours and imported beverages from the US. “Members of the OABC, and especially the hotel members, have been planning very creative and unique events for Discover America,” stated Rebecca Olson, executive director, OABC. “Many people don’t realise the variety of cuisines available in the US – we’re proud to help OABC’s member hotels highlight everything from Tex-Mex to Cajun foods this month, and hope the Oman public will come taste the many flavours and delicacies presented.”

After the launch occasion, promotions and discounts would be accessible to the public for the rest of the month. Retailers will provide sales and promotions on every thing from burgers and ice cream, to scented candles and exercise gear, stated Rebecca.

“Some hotels have month-long special menus featuring American foods or specialty beverages. And as is true every year of the festival, Lulu Hypermarket will present a large display of US products, showcasing all of the many US brands the store has to offer,” she added. Events, discounts and other initiatives of the festival will be promoted through social media (@oabcoman #discoveramericaoman) and on oabc.org/discoveramerica

Information Source: Muscat Daily

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