Harald Krüger, chairman of the BMW AG Board of Management, stated, “The BMW Group’s decision to build this new plant reaffirms our perspective for global growth. After significant investments in China, Mexico and the US, we are now strengthening our activities in Europe to maintain a worldwide balance of production between Asia, America and our home continent. Europe is the BMW Group’s largest production location. In 2018 alone, we are investing more than €1bn in our German sites to upgrade and prepare them for electric mobility.”
Oliver Zipse, BMW AG Board Member for Production, stated, “In the future, every BMW Group plant in Europe will be equipped to produce electrified as well as conventional vehicles. Our new plant in Hungary will also be able to manufacture both combustion and electrified BMW models – all on a single production line. It will bring greater capacity to our worldwide production network. When production commences, the plant will set new standards in flexibility, digitalisation and productivity.”
Europe is the most crucial industry for the BMW Group. In 2017, it accounted for nearly 45 per cent of all car sales, with 1.1mn units sold. Up to the finish of June 2018, the BMW Group grew in several markets across the continent, with car deliveries totalling a lot more than 560,000 units – a year-on-year rise of 1.two per cent.
The most recent selection to create the production network follows the BMW Group’s strategic principle of balanced international development and represents the subsequent logical step in the implementation of BMW Group Strategy Number One > Next. Debrecen is the best location for the BMW Group to expand its production network. It was selected mostly for its extremely excellent infrastructure, appropriate logistics connections and proximity to the established supplier network. The certified personnel in the nearby region had been yet another crucial benefit. Besides the team at the plant itself, several jobs will be developed with suppliers and service providers, each inside the grounds of the new facility and across the nearby area.
The BMW Group has been operating a representative workplace in Hungary given that 2004 and enjoys lengthy-standing, optimistic relations with suppliers in the nation. Last year, supplies and solutions worth €1.4bn had been bought in Hungary. The plant in Debrecen will set new requirements in digitalisation, sustainability and flexibility. In addition, it will be a technologies leader, with revolutionary options for automation, state-of-the-art help systems and versatile logistics applications. In maintaining with the BMW Group’s principle of the extremely versatile production method, the new facility will manufacture conventionally as effectively as electrically powered autos, all on a single production line.
With its 4 brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s top premium manufacturer of automobiles and motorcycles and also offers premium economic and mobility solutions. The BMW Group production network comprises 31 production and assembly facilities in 14 nations the business has a international sales network in a lot more than 140 nations. In 2017, the BMW Group sold more than two,463,500 passenger autos and a lot more than 164,000 motorcycles worldwide.
The achievement of the BMW Group has often been primarily based on lengthy-term pondering and accountable action. The business has as a result established ecological and social sustainability all through the worth chain, complete item duty and a clear commitment to conserving sources as an integral component of its method.
Information Source: Muscat Daily