Tuesday, 2 Jun 2020
BMW Group is exclusive worldwide automotive partner of Mission: Impossible - Fallout

BMW Group is exclusive worldwide automotive companion of Mission: Impossible – Fallout

BMW has been a companion of the iconic film series given that 2011, and in the film, BMW when once more gives a variety of autos and international advertising in help of the release.

The new film identified Ethan Hunt (Tom Cruise) and his IMF team (Alec Baldwin, Simon Pegg and Ving Rhames) along with some familiar allies (Rebecca Ferguson and Michelle Monaghan) in a race against time following a mission gone incorrect. Henry Cavill, Angela Bassett and Vanessa Kirby also joined the dynamic cast with filmmaker Christopher McQuarrie returning to direct. The team of agents is reinforced by the new BMW M5 and a quantity of other BMW models, which includes the 1986 BMW five Series Sedan, the BMW 7 Series Sedan and the BMW R nineT Scrambler. 

Styled with characteristic BMW M Performance Parts, such as a black kidney grille and carbon-fibre mirror caps, the BMW M5 created an impressive look in the film. With its potent four.4l V8 biturbo engine with TwinPower Turbo technologies and 441kW per 600hp (combined fuel consumption: 10.5l per 100km combined CO2 emissions: 241g per km) and the newly created higher-overall performance M xDrive all-wheel drive, the BMW M5 tends to make certain that Cruise’s Hunt usually has the very best-feasible traction and superior driving dynamics to maintain him ahead of his enemies.

As element of the collaboration with Paramount Pictures, BMW’s international ‘Mission to Thrill’ themed advertising campaign promoted and supported the theatrical release and incorporated cobranded broadcast Television media highlighting a variety of various autos, print advertisements, digital across BMW websites as nicely as other important channels, in dealer activations and a lot more.

Uwe Dreher, head of Brand Communications BMW, BMW M, BMW I, mentioned, “BMW and ‘Mission: Impossible’ are a perfect fit. We are proud of our long-running partnership with Paramount Pictures and that our powerful cars and motorcycles have been able to enhance this iconic film series time and again. For exciting chases, you need cars with impressive driving dynamics and handling. This provides the ideal stage for our most dynamic business athlete: the BMW M5.”

Information Source: Muscat Daily

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