The spectacular Television industrial at the centre of the industry launch campaign for the new BMW eight Series Coupe requires as its motif the emotional influence of a totally new mobility encounter that is realised for the initial time ever.
It shows the luxury sports vehicle driving by means of the historical centre of Venice. Driving previous magnificent palazzi and underneath the Rialto bridge, the new BMW eight Series tends to make its way along the Canal Grande – a route by no means prior to covered by an automobile. For the driver, whose story is told in the brief film, the childhood dream comes correct of driving a vehicle by means of Venice meanwhile, viewers are offered a complete new viewpoint on the lagoon city, featuring moments of driving pleasure in a kind that has by no means been observed prior to.
The film, which is directed by Daniel Wolfe and will be shown in versions lasting 15, 30 and 45 seconds, is about a young Venetian man who as a youngster discovers his adore of automobiles in basic and BMW in certain. A model BMW M1 becomes his favourite toy, and a boat-builder buddy introduces him to the fascination of engine technologies. But in a city in which boats are the sole implies of transport, his yearning for sheer driving pleasure remains unassuaged, which is why he leaves Venice as a teenager, not to return till numerous years later.
Now at final his childhood dream comes correct in the new BMW eight Series Coupe and driving on pontoons that pave the way to a special automobile trip by means of the canal network of his residence city.
The situation is symbolic of efforts to make the apparently not possible come correct and turn lengthy-nurtured dreams into reality. Uwe Dreher, director, Brand Communication BMW, BMWi and BMW M, stated, “Our models for the luxury performance segment are geared towards the lifestyle of a target group that dares to try out new things and go beyond the limits of feasibility. We offer these individuals a mobility experience that corresponds to their idea of exclusivity and progressive luxury.”
In order to allow the shoot to take spot, the Venice authorities, for the initial time in the city’s history, issued the BMW Group with a permit to set up a pontoon structure that would enable an automobile to drive previous the planet-renowned backdrop of the city’s historical centre.
Where gondolas, vaporetti and tiny motorboats have been the sole implies of transportation for centuries, the new BMW eight Series Coupe became a correct pioneer of driving pleasure, really actually striking out on a new path. The sensational scenes have been partially shot utilizing camera drones the commercials will be broadcast worldwide on chosen Television channels and also on-line.
With spectacular showcasing of the new BMW eight Series Coupe against the historical backdrop of Venice, BMW gives a higher-visibility continuation of its lately initiated campaign in the luxury overall performance segment.
Information Source: Muscat Daily