Saturday, 23 Jan 2021
Delivering on its promise of banking excellence through a comprehensive customer-centric strategy in the year themed as the 'Year of You', Bank Sohar furthers this commitment to its corporate customers by committing a 30 minute turnaround time in facilitating and providing Letters of Credit and Letters of Guarantee.

Bank Sohar facilitates LCs, LGs in 30 minutes only

This initiative is element of the bigger campaign which Bank Sohar launched by introducing the five minute guarantee for opening new accounts, disburse funds for eligible Personal Loan applications inside 24 hours and disburse funds for eligible housing loan applications inside 72 hours.

Ahmed al Musalmi, CEO of Bank Sohar, stated, “Our drive for excellence is centred on consumer-centricity and presently focussed on Bank Sohar’s aspiration to be the most consumer centric bank in Oman.

“This does not limit us to our valuable retail customers only, but also to our corporate customers that play a vital role in being a positive catalyst for the economy. As a market leader, we are committed to innovation, and our themed ‘In The Year of You’ campaign has proven effective in rewarding and engaging with our customers, as well as identifying practical changes to existing procedures, bringing added value through increased quality and convenience enabling us to make a positive change within the banking environment.”

Bank Sohar’s efforts to streamline its retail portfolio has not too long ago witnessed a number of comparable pledges, such as its commitment to disburse funds on effective Personal Loan applications inside 24 hours as nicely as to eligible housing loan applicants in 72 hours.

Such enhancements ensue as 1 of the bank’s central approaches to enrich its consumer excellence technique. Bank Sohar is enhancing service occasions across the board to meet the demands of contemporary lifestyles, delivering initiatives such as its 5 minute guarantee on opening new accounts.

Shining much more light on the Trade Finance Services supplied by Bank Sohar in realm of the new initiative, Sriram Subramanian, head of Trade Finance, stated, “The bank provides customised options in trade finance, payments and money management to its corporate clientele primarily based on their needs. Our Trade Finance team is actively related with trade promotion bodies to boost the visibility of and disseminate the bank’s technical understanding to the nearby company neighborhood.

“Bank Sohar clearly understands that every business is different and whatever the customer’s requirements may be, we have a variety of solutions and product knowledge to ensure that the transaction is handled to our valued customers’ utmost satisfaction. In an effort to further enhance customers’ experience, the bank proudly announces its commitment to issue Letters of Credit and Guarantees to its customers in a record time of just 30 minutes, subject to the terms and documentation required by the bank.”

Customers searching for a banking expertise defined by excellence can go to any of Bank Sohar’s 31 branches across the sultanate.

Customers who can not go to the bank in the course of official operating hours can now advantage from the extended opening hours of Bank Sohar’s Oman Avenues Mall branch, which now opens evenings and weekends from 9am to 9.30pm, seven days a week.

Information Source: Muscat Daily

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