Furthering its commitment to national initiatives that concentrate on financial diversification, Bank Sohar lately announced its help to the Salalah Tourism Festival 2018 by getting 1 of the sponsors of the annual occasion that attracts vacationers locally, regionally and internationally.
The festival is taking spot from July 10 to August 25.
Bank Sohar’s presence will be marked by a quantity of road shows and engagement events, which will not only serve as a platform to engage with guests from across the nation and vacationers from other nations, but will also encourage improved private sector involvement, give a fillip to the festival’s activities and add momentum to the national tourism improvement drive.
Ahmed al Musalmi, CEO of Bank Sohar stated, “We are proud to extend our support to Salalah Tourism Festival this year, a major national event and a priority in the tourism calendar of Oman. In 2007, we commenced operations with a strong motive of being a community oriented bank which translated into continually supporting social and economic drives of local communities and the country at large. Over a decade in, that focus has grown even bigger. This year our involvement in the festival comes at an important time as the government is doubling efforts to achieve economic diversification across key sectors including tourism.”
The Salalah Tourism Festival is central to the government’s tourism agenda in shaping Oman to be a worldwide tourism location. The mid-summer’s monsoon extravaganza with its combined displays of organic and culture beauty serves as the ideal platform to showcase Oman to the planet.
Information Source: Muscat Daily