Saturday, 6 Mar 2021
A’Saffa Foods, the sultanates largest fully integrated poultry giant’s ‘Let Us Achieve Their Dreams-5’ CSR initiative has come to a close, leaving a smile on the faces of 20 children this year. The one-of-its-kind annual gesture has helped bring to life the dreams of children living in special care homes by garnering an overwhelming support from Facebook and Instagram users throughout the sultanate and beyond.

A’Saffa Foods’ social duty initiative leaves a smile on the faces of 20 kids

The ‘Let Us Achieve Their Dreams-5’ campaign by A’Saffa Foods functions towards the milestone of positively impacting the lives of kids. The initiative started with assisting 5 kids attain their dreams in year 1 of the initiative. With the initiative acquiring larger with each and every passing year, A’Saffa Foods is delighted that ‘Let Us Achieve Their Dreams-5’ extended its assisting hand to 20 kids this year.

To participate and do their bit towards fulfilling the dreams of the 20 chosen kids (belonging to the age group of five years to 7 years) this year, patrons and guests on A’Saffa Foods Facebook and Instagram web page had to ‘Like’ the brand’s post with the theme – ‘Let Us Achieve their Dreams 5’. Every ‘Like’ generated 100bz that was donated by A’Saffa Foods towards presents (bicycles, iPads, play stations) for the kids.

Sidhartha Lenka, head of Marketing and Sales mentioned, “The ‘Let Us Achieve Their Dreams’ social responsibility initiative was conceptualised with the aim to do something meaningful during the season of giving. Since we believe that children are an integral part of society and the future of tomorrow, the initiative focuses on helping them lead better lives by making their dreams come true year on year. We were humbled to see the faces of the children lit up in a smile on receiving the presents of their choice.”

A’Saffa Foods has usually been recognized for going beyond its passion of becoming the sultanate’s biggest completely integrated poultry project, snacks and allied foods producer. Being an business leader, that understands the value of philanthropy and providing back to the neighborhood it operates in, the organization has usually been recognized for contributing towards social-improvement and enhancing the high quality of life of these in require.

A’Saffa Foods’ Board of Directors have authorized an expansion program to raise chicken meat production capacity by 100 per cent and continue in their endeavour to foster and assistance meals safety, self-sufficiency and elevated employment possibilities. The total capital expenditure outlay of the expansion is RO45mn.

Information Source: Muscat Daily

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