Monday, 8 Mar 2021
Focusing on the corporate philosophy - 'Core values of Healthy Food, Health and Happiness', A’Saffa Foods, Oman’s largest fully integrated poultry project leaves no stone unturned in its commitment to delivering superior quality products that are 100 per cent natural, fresh and tasty.

A’Saffa Foods’ ‘ring of purity’ exemplifies superior top quality stance

Sidhartha Lenka, head of Sales and Marketing at A’Saffa Foods, mentioned, “Having built our core competence and expertise in fully integrated poultry and food production, food processing and innovative food recipes, A’Saffa Foods, success is based on its ‘100 per cent promise’ and its three pillars – 100 per cent halal, 100 per cent natural and 100 per cent tasty.”

He added, “Each and every A’Saffa product is hence produced, packaged and transported to a wholesaler or retailer keeping the brand’s ‘ring of purity’ in mind – Omani, naturally fed, hand slaughtered (as per Islamic Sharia’a), fully integrated poultry project (parents farms, hatchery, broiler farms, feed mills, processing plant, research laboratory and pharmacy), high biosecurity (disease-free farm), with no plumping, no steroids (artificial hormones), no preservatives, no stunning and no feed substitutes.” A

A 100 per cent actual Halal Omani Origin item, the bird’s slaughtering is carried out by hand from the best of the neck making certain each and every drop of blood and toxin flows out of the bird, creating it hygienic for consumption by means of A’Saffa’s ‘real halal’ techniques. Most organizations use mechanical devices to slaughter poultry which is contrary to the strict suggestions that ought to be carried out to make certain that birds are slaughtered in accordance with the principles of Islamic Sharia’a.

There are possibilities, chicken die just before slaughtering when electrical shocks are provided to the birds (gorgeous), and this goes unnoticed in mechanical slaughtering which indicates ‘halal’ is not assured. At A’Saffa, it is ensured that all birds are slaughtered by hand utilizing a knife, and processed in a way that is hygienic and guarantees that the birds are of the highest top quality and match for human consumption. A’Saffa Foods specially employs educated Muslim employees to slaughter chickens by hand at their farm making certain that the employees member says ‘Bis miallah Allah ho Akhbar’ while facing ‘Makkah’ in the course of the slaughtering of each and every person bird in accordance with Sharia’a principles.

Customers in Oman and across the GCC can therefore be rest assured that they can acquire each and every A’Saffa chicken and chicken item with the self-assurance that they have been raised and slaughtered by hand utilizing actual halal strategies in accordance with Islamic Sharia’a.

Known for creating Oman’s freshest chicken and allied items, A’Saffa Foods also has a extremely educated on-web site health-related team and skilled scientists at their farms, who monitor the wellness of the chickens everyday to make certain that they are kept free of charge from illness, have the correct balance of feed and water therefore making certain that the final item that is delivered to the customer is healthful, all-natural and pure.

Located in Thumrait, the A’Saffa Foods plant produces higher-top quality fresh and frozen poultry items. One of the factors for the remote desert place of the plant in the Dhofar governorate is to make certain that the most stringent ‘biosecurity’ measures are in spot at the facility. Placing the farms far away from human habitation, migratory bird routes and other developments enables the organization to decrease any possible threat of contamination or illness that could effect the farms that are situated across a 40sq km web site.

The infrastructure at A’Saffa Foods plant consists of parent farms, feed mill, environmentally controlled sheds (EC Shed), hatchery, halal certified slaughter residence, and so on.

Information Source: Muscat Daily

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